Your Role
As the Customer Marketing Team lead your main responsibilities will include, but not necessarily be limited to, the following:
* Develop and manage above-the-line advertising and sponsorship activities to achieve our business goals
* Effectively communicate value proposition and brand to customers, brokers, financial planners and employees
* Champion the voice of the customer in marketing activities
* Work with data analytics team to define, gather, analyse customer data to assist in decision making, opportunity identification and evaluation of performance/potential
* Implement and manage customer/distributor research and develop a strong customer insights library
* Translating brand objectives and customer insights into compelling briefs
* Successfully engage with external creative agency partners to achieve campaign goals
* Work within business budgets, demonstrating return on investment and value delivered
* Manage the NPS process so as to interpret feedback and insights with a view to making appropriate recommendations
Your Skills And Experience
Your Skills and Experience will include:
* Proven ability to manage and execute strong advertising campaigns across all channels
* Relevant third level marketing degree or qualification
* Advertising qualification an advantage
* Minimum of 3 to 4 years experience in a similar role in the financial services industry
* Proven ability to manage and execute strong advertising campaigns across all channels
* Ability to lead marketing projects and initiatives
* People management including coaching, feedback and performance management
* Strong analytical and research skills
* Excellent creative writing and communication skills and team collaboration
* Excellent relationship and stakeholder management skills
Additional Information
Position is Dublin-based.