Overview
Our client works in financial services who is seeking an experienced and enthusiastic Digital Marketing Specialist to join our client's growing digital marketing team on a 12-month fixed-term contract. Reporting to the Head of Digital Marketing, you will play a central role in developing, implementing, and optimising paid digital campaigns across multiple channels.
Responsibilities
* Develop and manage the paid promotions and sponsored digital strategy in collaboration with third-party suppliers to ensure optimal performance across PPC/SEM.
* Oversee full-funnel paid digital campaigns, including media strategy, planning, implementation, and optimisation across channels such as display, video, podcasts, and content partnerships.
* Lead the creative development of paid campaign assets to ensure quality and effectiveness.
* Drive traffic and conversion growth for all paid activities.
* Track, analyse, and report on campaign performance using relevant analytics tools, providing actionable insights and recommendations.
* Deliver detailed KPI-based post-campaign reports to internal stakeholders.
* Ensure all digital activity adheres to company, regulatory, and legal standards.
* Manage and optimise on-site campaign experiences, including landing page performance.
* Support the maintenance and enhancement of the organisation's mobile app in collaboration with internal and external teams.
* Contribute to updates and larger digital projects for the company's public website.
* Provide digital marketing support, guidance, and resources to other business areas.
Skills & Experience
* Degree in marketing or a related digital marketing qualification.
* 4+ years' experience in a digital marketing role within financial services or a similar regulated industry.
* Proven experience with Google Ads and Google Analytics.
* Google Certification desirable.
* Excellent stakeholder management and relationship-building skills.
* Strong attention to detail and ability to manage multiple priorities to tight deadlines.
* Excellent written and verbal communication skills.
Additional Information
* Contract: 12 months (fixed term)
* Location: Dublin / Hybrid
* Competitive salary and benefits package
Core Skills
* Organisation
* Communication
* Team Player
* Attention to Detail
* Multitasker
* Confident
Benefits
Work From Home
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