Senior Field Marketing Manager
Are you a proactive Field Marketing Manager who loves connecting with customers and prospects in meaningful ways, whether online, in person, or through creative digital experiences? Do you thrive on designing and executing programs that deepen engagement, drive growth, and strengthen community?
Our client, a global leader in legal technology, operating in over 130 countries, is looking for a Field Marketing Manager with hands‑on experience running field marketing programs, webinars, and virtual events, who understands how every touchpoint contributes to the broader customer journey – from awareness to advocacy.
Joining as the Senior Field Marketing Manager, you'll be part of a team that embraces innovation, continuous testing, and measurable outcomes, whilst leveraging best‑in‑class technology. Surrounded by experienced SaaS marketers who are united by high standards and shared success, you'll have the opportunity to make a real difference from day one.
Core duties of the Field Marketing Manager will include:
- Planning and executing regional field marketing initiatives, webinars and customer engagement programs
- Addressing regional challenges through developing creative and localised campaigns
- Partnering with external agencies and partners to align on and drive regional messaging and visibility
- Planning and coordinating strategic on‑site and virtual industry and partner events – managing logistics, vendor support, and on‑site delivery
- Leading on post‑event analysis, reporting and improvements
- Continuous tracking and reporting on campaign and event performance and activities
- Setting and measuring clear goals for each program and liaising accordingly with all key stakeholders
- Identifying and developing regional partnerships across legal bodies, technology partners and industry influencers
Skills and experience you will need for the Field Marketing Manager role:
- 5 years' experience in the Field Marketing / Marketing space
- Preferred industry experience will be within B2B SaaS, or Tech
- Hands‑on experience in the execution of field marketing programs, webinars and virtual events
- Strong data analysis, reporting and campaign optimisation skills
- Experienced in working with tools to include Google Workspace, Asana, Salesforce, and Looker
- Strong project management, coordination, budget management, and planning skills
- Willing to travel nationally and internationally to attend and support regional events (up to 40%)
What's on offer:
- Salary of €65,000 - €70,000 DOE
- Hybrid working option
- Pension, Healthcare and Dental
- Learning and Development stipends
- Flexible annual leave allowance
What's next?
Please apply now by sending your CV to fjoyce@alternatives.ie and I will reply to your application in due course.
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