Career Opportunity: On Trade Channel Marketing
We are seeking a skilled professional to manage our branded portfolio in the On Trade channel.
About the Role:
* Develop and execute the on-trade customer marketing below the line plan of activity across our beer and cider portfolio in line with brand strategy and business goals.
* Execute and evaluate annual on trade plans for the C&C Ireland business and the assigned brand clusters.
* Understand how to execute the on trade channel architecture – where to play and how to win to recruit new consumers & drive profitable growth in partnership with Innovation and Brand teams.
* Proactively managing your stakeholders with gravitas at all levels.
* Focus on KPI's and measures across all BTL activity performance from a ROI perspective making recommendations based on thorough performance review of your brands.
* Liaise with the sales teams to ensure trade marketing strategies are aligned and contribute to driving sales objectives.
About You:
* A comfort level with managing a diverse workload of projects in a high-pressure environment is essential.
* Consumer insight driven, business planning, commercial strategy and creative skills are desired with proven ability to translate into compelling narrative for action.
* A track record in building successful relationships with both internal and external partners is required.
* Experience of the On Trade environment is preferred.
* A passion for consumers, preferably an understanding of the LAD sector is desirable.
About Us:
We operate through a market leading range, scale and reach including an intimate understanding of the markets we serve. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks.
Candidate Requirements:
* Highly commercial marketer with strong attention to detail.
* Ability to think conceptually yet retaining strong attention to detail.
* Proven ability to deliver outstanding results.
* Excellent project management skills.
* Strong ability to build and leverage relationships with internal teams, senior management, agencies, and consultants.
* Strong communication skills.