Head of Marketing (13-Month Maternity Cover)
About EdgeTier: At EdgeTier, we empower customer care teams by seamlessly combining AI, automation, and human expertise. Our award-winning technology enables some of the world’s most innovative companies to deliver exceptional customer service while gaining deeper insights into their customers. We’re on a mission to revolutionise customer service by embedding AI into every interaction, creating seamless and impactful experiences. Our cutting-edge solutions help high-volume B2C brands transform customer experiences by analysing and optimising every touchpoint.
This is an incredible opportunity, and we’d love for you to join us on this journey!
About The Role
EdgeTier is currently looking for an experienced Head of Marketing to step into a 13-month maternity cover starting in December. In this hands-on leadership role you will guide a small but growing marketing team, roll up your sleeves where needed to ensure high-quality execution, work closely with our commercial leaders, and help maintain momentum on strategy while delivering impactful results day-to-day. This role will be based out of our Dublin office.
In this hands-on leadership role, you will:
* Support the business in achieving ambitious but realistic growth targets.
* Increase the share of inbound pipeline by owning and optimising our demand generation activities.
* Develop and support the marketing team, while collaborating closely with Sales, Product, and Customer Success.
* Represent marketing at the leadership table, shaping commercial strategy and ensuring marketing strategy aligns with company goals.
What you\'ll be doing
No two days in a start-up are ever the same; however, some of your core responsibilities will include:
* Leading, coaching and developing a Marketing team (currently: one Demand Generation Specialist and one Senior Content Specialist).
* Creating, managing, and delivering a full calendar of campaigns, events and content programs.
* Owning and optimising demand generation to grow pipeline and improve conversion rates at every stage of the funnel.
* Managing and building relationships with partners (including consultancies and associations) and freelancers (e.g. PPC).
* Supporting Product, Sales, and Customer Success with launches, sales enablement, customer insights, collateral and events.
* Representing Marketing at leadership team meetings.
* Owning marketing forecasting, budgeting, and reporting on performance against KPIs.
Who you are
You’re a results-focused, data-driven marketer. You thrive in a scaling environment and know how to both set strategy and jump into execution when needed. You are hands-on and can jump into execution when needed. You\'re commercially minded with strong stakeholder management skills and an aptitude for persistently driving tangible results.
As the successful candidate, you will have:
* Strong stakeholder management and communication skills with commercial acumen.
* A proven track record of leading a Marketing team within a scaling tech company (Series A / high growth preferred).
* Hands-on experience in B2B SaaS technology businesses.
* A strong background in demand generation, content and event marketing.
* Experience targeting industries with high customer service demands (e.g. e-commerce, travel and gaming) preferred.
* Experience balancing both strategic planning and day-to-day execution.
* Experience delivering against growth targets in a commercial environment.
What makes this role exciting?
This is a unique opportunity to lead a Marketing team through an exciting stage of growth on a 12-month contract. We\'ll provide a rewarding environment with supportive colleagues, and you\'ll feel the impact of your work daily.
EdgeTier Company Values
* Be Accountable: Take ownership of your work and do it with integrity and to the best of your ability. Be honest about the challenges faced and tackle them head-on. Whether we win or lose, we learn and grow as a team.
* Deliver Value to Customers: We focus on delivering real value to our customers. Our products are built to help them succeed, and we work to ensure it does. Solving problems and making things easier for our customers is at the core of everything we do.
* Keep Growing: We\'re always learning and improving, whether it’s getting better at what we do, learning something new, or making our products even better, we’re always pushing ourselves to embrace the challenge and get out of our comfort zone.
* Have Craic & Be Sound: We’re passionate about what we do, but we also know how to have the craic (fun!). Being sound means respecting each other and creating a space where everyone can be themselves and enjoy coming to work.
Why you should join us
* Be part of an Irish company that’s innovating and revolutionising the customer service industry globally!
* We\'re humble, but have won lots of awards. #11 in Deloitte\'s Technology Fast 50, Sifted Europe\'s Fastest-Growing Startups, Wired Europe\'s Hottest Startups, Technology Innovation of the Year, and more.
* Everyone at EdgeTier shares in the success. We offer generous share options, and a bonus structure to round out each compensation package.
* Keep Growing budget of €2,000 annually to spend on your professional growth and learning.
* Enjoy 23 days of annual leave, company shutdown days, a fully paid sabbatical after 4 years, and increasing leave entitlements with tenure.
* Health insurance, bike-to-work scheme, and a company-matched pension plan (for Ireland-based employees).
* Join us for company get-togethers and off-sites.
EdgeTier provides a safe environment that encourages personal and professional growth, nurtures trust, and fosters long-lasting connections. We are committed to an Equal Employment Opportunity employer and do not discriminate in our workplace. Thinking of using AI as part of your job application? Please read our AI recruitment policy. Agencies: We have an internal sourcing model and do not require agency assistance. Unsolicited CVs will not be accepted.
Seniority level: Director
Employment type: Contract
Job function: Marketing and Sales
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