Key Performance Indicators Analyst Role
As a Senior Marketing Analyst, you will drive critical measurement and analytics programs that deliver scaled impact across media campaigns.
Day-to-day, you will play a technical role in driving all things marketing analytics, focusing on the incremental impact of marketing dollars.
You'll define problems, develop metrics, extract data, and communicate results into actionable recommendations to inform decision-making and drive business impact.
Maintain global consistency while keeping a regional focus.
* Apply your knowledge of data analytics to develop solutions for marketing issues, uncovering opportunities for measurement and optimization to elevate brand and performance marketing.
* Build measurement plans, tracking requirements, reporting metrics, and benchmarks for our campaigns to understand the incremental impact of our marketing spend.
* Analyze campaign results and report media effectiveness across stakeholder groups.
* Develop processes to ensure stakeholders align and understand how we determine campaign success.
* Conduct analysis, identify best practices, and surface opportunities and risks to senior stakeholders.