Directorate of Research, Enterprise & Innovation Services
Organisation/Company: Technological University Dublin
Department: Directorate of Research, Enterprise & Innovation Services
Research Field: Management sciences
Researcher Profile: First Stage Researcher (R1)
Positions: PhD Positions
Country: Ireland
Application Deadline: 24 Jul 2025 - 17:16 (Europe/Dublin)
Type of Contract: Temporary
Job Status: Full-time
Is the job funded through the EU Research Framework Programme? No
Is the Job related to staff position within a Research Infrastructure? No
Offer Description
This project explores investment tensions in AI prioritisation at different touchpoints in generating efficiency or service delivery benefits for consumers and organisations.
With increased investments and uses of AI, there is a general lack of awareness on how to assess the efficacy of these investments on enhancing customer or client services and how to design impactful experiences at specific touchpoints, channels, or overall journey levels.
This multidisciplinary research has applications in both commercial and public-sector service delivery contexts, where value creation through improved service delivery for clients is mirrored by enhanced value capture outcomes for the respective organisation.
Student Requirements
2.1 Hons BSc, BBS, BCom in business or equivalent.
Self-funded (Scholarship not available. Fees & materials to be paid by the student. Material costs are not significant.)
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