Job Title: Omni Channel Marketing
The role of the Omni Channel Marketing Manager is crucial in the implementation and delivery of integrated retail marketing and e-commerce strategies that support commercial objectives.
* Manage product ranges for all online sales platforms to ensure seamless customer experience.
* Oversee product photography and listings, as well as online merchandising, pricing structures, and product descriptions to optimize customer engagement and conversion rates.
* Liaise with stakeholders regarding product availability, assortment, and recommendations to meet business needs.
Retail Marketing Strategy
Develop and implement marketing strategies to enhance retail performance across all stores and digital platforms. This includes managing promotional campaigns, both online and in-store, to maximize visibility and drive sales.
* Maintain and optimize Google My Business listings to ensure store information, imagery, and customer interactions are accurate and up-to-date.
* Plan and deliver retail events, product launches, and promotional activities to increase footfall and community engagement.
Customer Relationship Management (CRM)
The CRM system is used to manage customer engagement, segmentation, and loyalty initiatives. This involves developing and executing targeted communication and promotional campaigns informed by CRM data and analytics.