Job Description
Aramark Property are seeking a dynamic and experienced Marketing Manager to drive the Centre's marketing strategy, campaigns, and retailer engagement. The sucessful candidate will work in a collaborative and dynamic team environment and will be responsible for developing and implementing innovative marketing initiatives, managing multi-channel campaigns, supporting retailers, and fostering community and sustainability initiatives. This is a hands-on, strategic role for a creative and organised marketer who thrives in a fast-paced retail environment and enjoys delivering results across digital, social, and traditional channels.
Job Responsibilities
Main Duties & Responsibilities
* The following list is not exhaustive and additional marketing duties will be assigned as per Client and Centre requirements:
* Marketing Strategy & Budgeting: Develop and implement the annual marketing plan; allocate and manage budgets to maximise campaign effectiveness; monitor market intelligence and competitor activity to inform strategy.
* Campaign Management: Deliver multi-channel campaigns across digital, social, traditional media, and events; manage paid media with agencies (e.g., KBM Media); oversee creative asset development and branded content (e.g., RTE fashion/gifting); coordinate stylists, models, and creators.
* Digital & Social Media: Manage Centre's social media presence with consistent, engaging content; oversee email communications including F&B and pay-day mailers; maintain accurate retailer listings and support the upcoming website launch.
* Retailer Engagement: Build strong relationships through store visits and collaboration with head office teams; support retailers with campaign calendars, tailored content, and inclusion across marketing channels; manage ILAC Centre radio messaging.
* Events & Experience: Plan and deliver in-centre events and entertainment; oversee seasonal décor installation and removal in partnership with contractors and management.
* Community & ESG Initiatives: Lead CSR and sustainability efforts; collaborate with local authorities, schools, and charities to promote community engagement and retailer opportunities.
* Reporting & Administration: Attend team meetings and contribute to minutes; produce regular performance reports; support business planning; reconcile marketing budgets with accounts.
Qualifications
Essential Expertise & Competencies
• A relevant third-level qualification in Marketing, Business, Communications, or a related discipline.
• Minimum of 3 years' experience within a retail shopping centre environment or with a large-scale national or international retailer.
• Proven expertise in managing multi-channel campaigns across digital, social, traditional media, and live events.
• Demonstrated success in planning, executing, and delivering impactful events and projects.
• Positive, collaborative attitude with a genuine willingness to contribute to a dynamic and passionate team.
• Flexible and responsive approach to working in a fast-paced, inner-city retail environment.
• Highly organised with the ability to multitask effectively; strong interpersonal skills for building relationships with retailers, agencies, and community partners.
• Experience in budget management and data-driven decision-making through analytical skills.
• A creative mindset with hands-on experience in developing engaging content across various platforms.
Education