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Managing Director at Spencer Recruitment | We help employers find their next great hire in PR/Communications/Public Affairs/ESG/CSR & Marketing
Role Overview
Our client is a strategic communications and public affairs consultancy with deep expertise across campaigning, public and regulatory affairs, and financial communications. As part of continued growth, our client is looking to recruit a Senior Digital Executive to join their dynamic Digital team. This position will involve shaping and executing innovative digital campaigns that support wider communications strategies. The successful candidate will be highly proficient in digital marketing, with a strong grasp of paid media, social strategy, influencer engagement, SEO/PPC, content production, and data-led performance reporting. A proactive mindset, creativity, and attention to detail are essential to success in this role.
KEY RESPONSIBILITIES
* Lead the day-to-day execution of digital initiatives, including campaign planning, paid media activation, community engagement, social listening, influencer outreach, and performance analysis.
* Collaborate with cross-functional teams to develop digital strategies that align with client goals across both corporate and consumer sectors.
* Produce high-quality digital content (video, graphics, copy) and publish across key platforms—social channels, websites, blogs, newsletters.
* Manage influencer partnerships from concept through to execution and evaluation.
* Track and report on campaign performance using a range of analytics tools, identifying insights and opportunities for optimisation.
* Contribute to internal development efforts, including refining the digital offering, supporting pitches and new business initiatives, mentoring colleagues, and aiding recruitment efforts.
* Work closely with other in-house teams to ensure digital tactics are embedded within broader communications campaigns.
* Foster strong, collaborative relationships between our client and any partner agencies to support integrated campaign delivery.
* Build a strong understanding of each client’s business, anticipating challenges and offering strategic digital advice.
* Keep up to date with digital trends and the evolving communications landscape.
ESSENTIAL SKILLS & ATTRIBUTES
* Creative thinking and the ability to translate ideas into impactful digital executions.
* Proven experience with paid media strategies across platforms such as Meta, LinkedIn, TikTok, and Google Ads.
* Confidence in interpreting and communicating insights from analytics tools.
* Excellent time management and multitasking skills.
* Sound understanding of digital and traditional communications ecosystems.
* Versatile writing skills suited to different digital platforms and audiences.
* A proactive, solutions-oriented attitude and willingness to continuously learn.
REQUIRED QUALIFICATIONS & EXPERIENCE
* At least two years’ experience in planning and delivering digital campaigns.
* A relevant third-level qualification (e.g., communications, digital marketing, PR, journalism). A PR-related qualification is a plus.
* Strong copywriting and content creation skills, with a keen eye for digital storytelling.
* Solid understanding of the latest trends and tools in digital communications.
* Hands-on experience with SEO, PPC, influencer marketing, content marketing, email campaigns, and online advertising.
DESIRABLE EXPERIENCE
* Competence in visual content tools such as Canva; basic video editing skills are a plus.
* Hands-on experience managing campaigns across Meta, TikTok, LinkedIn, and Google Ads.
* Familiarity with digital analytics platforms, including Google Analytics and native social media insights.
* Ability to refine campaigns based on performance data and audience behaviour.
* Meticulous attention to detail and a focus on delivering measurable outcomes.
* Natural flair for ideation and creative problem-solving.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Strategy/Planning, and Writing/Editing
* Industries
Public Relations and Communications Services, Broadcast Media Production and Distribution, and Marketing Services
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