Join to apply for the Group Head of Brand Marketing role at Irish LifeJoin to apply for the Group Head of Brand Marketing role at Irish LifeHybrid role based in our City Centre officesWhat we offerWe have embraced a hybrid working model for most of our positions, which means that you can enjoy a balanced approach of working from home for part of the week and working from the office for the remainder of the week.We offer a comprehensive benefits package including competitive salaries and bonuses, robust Learning and Development support, excellent Defined Contribution pension and comprehensive Wellbeing initiatives and support to name but a few.Further details on our benefits package can be accessed here Benefits (life-careers.com)At Irish Life, our purpose is to help people build better futures. Our company values shape everything we do and underpin our vision of being the driving force behind Ireland’s financial, physical, and mental well-being.We believe in doing the right thing—acting with integrity and making fair, responsible decisions. We aim high, setting ambitious goals and constantly find better waysto innovate and improve. Our customers are at the heart of everything we do, and we are dedicated to understanding their needs and exceeding their expectations. We believe that as a team we work best together, in a supportive, collaborative environment where every idea and contribution is valued.Role OverviewIn this role you will be responsible for defining, developing and driving a compelling brand strategy for Irish Life, and you will have the opportunity to lead a multi-award-winning marketing team and set the future direction of one of Ireland’s leading financial brands.As a strategic leader, you will collaborate with key stakeholders to embed our brand positioning into marketing, CX, and corporate initiatives and ensure the brand is consistently presented across all touchpoints. You will oversee brand governance, advertising, sponsorships and media relations to maximise brand value and business growth.In addition, you and your team will act as a Centre of Expertise for brand and marketing activities across the Irish Life Group and oversee the roster of marketing agencies and the measurement framework for all brand activity in the group.Team BackgroundThis role is part of our Growth Solutions leadership team and reports to our Chief Customer, Marketing, Society & Innovation Officer (who is a member of our SLT and reports to the Group CEO)The Growth Solutions team is responsibility for customer experience, brand marketing, sustainability, innovation and AI, in addition to key customer transformation projects.The Brand Marketing team of 9 people is responsible for brand management, advertising, sponsorship and corporate reputation, in collaboration with our partner agencies.What you will help us to achieveWe are embarking on an exciting journey with our 5-year Better Futures strategy. As part of this strategy, we are transitioning from a collection of product-aligned companies to a customer-centric, unified One Irish Life model. Further developing our market leading customer experience and brand reputation will be key components of this evolution.This approach ensures that our customers receive a seamless experience across all their health, life, pension and investment needs helping us to achieve our vision of being the driving force behind Ireland’s financial, physical, and mental wellbeing.To help lead and drive this transformative strategy, we are seeking a dynamic and driven marketing leader.More specific responsibilities will includeDevelop and execute a long-term brand growth strategy aligned to our corporate Better Futures strategy, brand building best practice and customer insightBe a brand leader, championing our brand purpose and a culture of marketing effectiveness in collaboration with marketing teams across the organisation. Manage our external agencies and creative partners to ensure brand excellence.Leverage data, insights and customer trends to define and evolve Irish Life’s brand positioning, ensuring relevance, differentiation and emotional connection with consumersLead the development and implementation of advertising and marketing campaigns that drive awareness, engagement, preference and salesManage and promote our sponsorship and CSR partnerships to bring our brand to life for consumersGrow our corporate reputation through the development of effective stakeholder narratives and media relations, and ensure crisis preparedness from a brand perspective, maintaining trust and credibility in challenging situations.Lead brand governance to ensure consistency and effectiveness and maintain coherent and effective Irish Life brand identity across all relevant customer touchpoints.Monitor brand health through continuous brand tracking and drive performance metrics for awareness, consideration, preference and engagement / leadsProvide leadership and strategic direction for the Brand Marketing team, modelling our values to build a growth culture, customer focus and ensuring brand and business KPIs are met.What you will need to be successful in the roleExperience at a senior marketing level, including brand strategy, advertising development, communications strategy across paid, owned and earned activities, corporate reputation and sponsorship management.Ideally, experience working within the Insurance and/or Financial Services, or another regulated industry.Extensive leadership experience managing a diverse team.Commercially focused, with a track record of driving value thorough a market leading brand.Deep understanding of branding principles and best practices, both B2C and B2BStrategic thinker with the ability to translate a vision into actionable plansExcellent communication and stakeholder management skills, with the ability to collaborate effectively across teams.Stakeholder Focused - Considers key stakeholder needs, to make timely decisions that drive superior and sustainable business and financial results.Drive Business Growth & Resilience - Focus on areas of growth, applying an enterprise mindset and considering the external environment to seize emerging opportunities and address challenges.Developing High Performing Teams - Actively build and develop a diverse team and create an inclusive environment where people can thrive?Build Collaborative Relationships - Able to foster relationships which encourages diversity of thought, and facilitates cooperation that improves customer and business outcomes.Deliver Performance and Value - Leads with operational excellence to most efficiently and effectively drive the delivery of results.Lead The Way Forward - Inspire a vision, articulate meaningful expectations and clear pathways to desired outcomes. Quickly adapts to new realities even in the face of ambiguity and uncertainty.Risk and ControlAbout usIrish Life is one of Ireland’s largest financial institutions with a presence across a range of financial services markets. We are one of Ireland’s leading financial services groups with over 1.5 million customers. For over 80 years, we’ve been helping people to look after their life insurance, pension and investment needs, and more recently their health insurance.It is a subsidiary of Great-West Lifeco and a member of the Power Financial Corporation group of companies.We are proud of our culture of developing and supporting the growth and professional development of our people. The focus has resulted in a team of top talent with high standards, positioning us at the forefront of our industry.The company reserves the right to draw up a shortlist as part of the selection process. Where Agency assistance is required the Irish Life Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Irish Life by Recruitment Agencies will not be accepted for this role.Irish Life is proud to be an Equal Opportunities employer. We have created an environment of inclusion and growth to help people achieve their potential, to ensure they can bring their whole selves to work and to feel valued. We celebrate diversity of thought and perspective and want all of our employees to feel valued, respected and supported.We have built a culture that promotes equality and inclusion for all of our current and future employees and strive to ensure that our behaviours, processes and practices are aligned to this culture.If you require any accommodations during the recruitment process please contact lifecareers@irishlife.ie and we will be delighted to ensure you are fully supported to be your best.ILGL supports Equal Opportunity and is regulated by the Central Bank of Ireland.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesInsurance and Financial ServicesReferrals increase your chances of interviewing at Irish Life by 2xGet notified about new Head of Brand Marketing jobs in Dublin, County Dublin, Ireland.Head of Marketing, Brand and CommunicationsDublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 1 week agoMarketing Director / CMO Role – Private MarketsDublin, County Dublin, Ireland 2 weeks agoDublin, County Dublin, Ireland 3 days agoDublin, County Dublin, Ireland 3 weeks agoMarketing Executive – Brand & CommunicationsDublin, County Dublin, Ireland 2 weeks agoDublin, County Dublin, Ireland 1 week agoHead of Marketing Transformation (Maternity Cover)Dublin, County Dublin, Ireland 1 month agoDublin, County Dublin, Ireland 3 weeks agoDublin, County Dublin, Ireland 2 weeks agoDublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 2 weeks agoDublin, County Dublin, Ireland 2 weeks agoDublin, County Dublin, Ireland 1 week agoAssociate Director, Marketing (Bangkok Based, Relocation Provided)Dublin, County Dublin, Ireland 2 weeks agoSocial Media Executive – Join Our Growing Team!Dublin, County Dublin, Ireland 2 days agoDublin, County Dublin, Ireland 2 weeks agoDublin, County Dublin, Ireland 1 week agoAssociate Director, Marketing Haematology/OncologyDublin, County Dublin, Ireland 1 week agoDirector, Performance Marketing (Bangkok Based, relocation provided)Dublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 1 week agoNaas, County Kildare, Ireland €70,000.00-€70,000.00 6 days agoDublin, County Dublin, Ireland 1 week agoSenior Account Director, Brand ExperienceDublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 1 week agoSenior Account Director, Brand ExperienceDublin, County Dublin, Ireland 1 month agoDublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 6 days agoDublin, County Dublin, Ireland 1 week agoDublin, County Dublin, Ireland 1 week agoWe’re unlocking community knowledge in a new way. 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