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Job Type: Permanent
Location: Letterkenny (Hybrid)
Join a global tech leader right here in Donegal. With over 850 employees and a state-of-the-art global delivery centre, we’re proud to offer world-class career opportunities without having to leave the Northwest. Recognised as Workplace of the Year by the Letterkenny Chamber, we foster a culture of continuous learning, innovation, and respect. Our people are at the heart of everything we do – collaborating across teams, geographies, and disciplines to drive real change for clients around the world. Be part of something global, grounded in Donegal.
Careers at TCS: It means more
TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.
The Role
We are seeking a Marketing Strategist to join our digital marketing team in Donegal, to assist with, and oversee, marketing strategy. The role requires the execution of a variety of tasks including marketing campaigns, driving KPIs, project management, prioritization and anticipating support needs. The ideal candidate will work in an environment that requires strong problem-solving skills and independent self-direction, coupled with an aptitude for facilitation, team collaboration and open communication.
Key responsibilities:
* Execution of marketing strategy to drive client sales, brand awareness and KPIs. This includes working across the marketing landscape, including, but not limited to, website, email, social media, compliance, and accessibility
* Analyse data and trends to create meaningful insights for clients
* Implement solutions, track performance, and to optimise against goals
* Report on key performance indicators and value delivered for customers
* Strong analytical skills with experience using web analytic tools
* Sound business acumen, and ability to provide insights, identify trends and deliver these in a comprehensive manner
* Identify new opportunities and growth areas
* Project management experience. Act as a conduit between cross-functional departments and teams to effectively manage and deliver projects
* Oversight and management of project tasks
* Chair meetings and manage workloads through agile methodology
* Must be a self-starter, highly organised with the ability to work independently, as well as part of the team. The ideal candidate is able to quickly adapt to changing business priorities
* Collect and analyse market data, while also identifying opportunities to implement and then innovate world-class campaigns
* Report, recommend and iterate on campaigns to drive increased ROI
* Run A/B testing
Your Profile
Key skills/knowledge/experience:
* A degree in marketing, communication, journalism or another related field
* 3+ years’ relevant industry experience
* Experience in data analysis and reporting
* Understanding of the digital marketing landscape
* Ability to operate self-sufficiently and collaborate as part of a team
* Ability to work in a fast-paced environment with effective time-management skills
* Excellent communication and problem-solving skills
* Strong understanding of agile development methodology
* Working knowledge of CMS platforms – knowledge of HTML, CSS and Javascript
* Proven marketing strategy experience
* A strong understanding and passion for all things digital marketing
* A highly creative, data driven and analytical mind.
* Excellent communication and collaboration skills
* Knowledge of websites’ analytical tools
* A willingness to fail-forward, learn and grow
Rewards & Benefits
TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension, health care, life assurance, laptop and access to extensive training resources and discounts within the larger Tata network.
We offer health & wellness initiatives and sports events; we are the proud sponsor of the London Marathon and partner with our local communities in Ireland.
Diversity, Inclusion and Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the Ireland Employment Equality Acts 1998-2011 (as amended) and the Equal Status Acts 2000-2012 (as amended).
We welcome and embrace diversity in race, nationality, ethnicity, disability, neurodiversity, gender identity, age, physical ability, gender reassignment, sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
As a Disability Confident Employer, we offer an interview to applicants with disabilities or long-term conditions who meet the minimum criteria for the role. Please email us at UKI.recruitment@tcs.com if you would like to opt in.
If you are an applicant who needs any adjustments to the application process or interview, please contact us at UKI.recruitment@tcs.com with the subject line: “Adjustment Request” or email rebecca.mcclelland@tcs.com to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.
Beware of Fraudulent offers
This is to notify you that TCS does not ask for any sort of payment or security deposit from candidates at any stage of the recruitment process. The firm never sends out job offers from free internet email services like Gmail, Yahoo Mail, and so on. TCS has not authorised any third-party company to collect money on their behalf. As a vigilant job seeker, beware of fraudulent recruitment activity and protect your interests! You can write to UKI.recruitment@tcs.com to report any fraudulent activity.
Due to the high volume of applications, we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days, then it should be deemed unsuccessful on this occasion.
Join us and do more of what matters. Apply online now.
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