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Marketing manager

Diageo
Marketing manager
Posted: 8h ago
Offer description

Job DescriptionJob Title:Marketing Manager, BeerLocation:DublinOur Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.About The RoleHelp transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.RoleAs a Marketing Manager in Diageo Ireland, you will get to work across some of the best known brands in the world, acting as an architect for growth, building and delivering stretching plans that help shape the future of the category. In this role you will get to combine your outstanding strategic clarity with creative flair and commercial acumen to define and deliver bold ambitions for your brand, shaping iconic work that resonates locally while performing globally. In this role you will focus on:Recruitment/Re-recruitment – both from a customer and consumer perspectiveScale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the ambitionFame – making our brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectivesPhysical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchaseExperience / Skills Required8+ years of relevant marketing experienceExceptional ability to build and maintain genuine relationships based on mutual trust & respectStrong end to end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detailExperience of working with and leading a team, whether directly or indirectlyExperience working across multiple countries/geographies/culturesSuccessful management of senior stakeholders at all levels, resulting in strong and positive outcomesHolistic skill set across all marketing pillars as well as a track record of leading transformational business resultsBeing able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environmentA history of working across media, digital, experiential, PR, culture, social and with external agenciesDemonstrated brilliant execution to impeccably high standardsDeep personal accountability for great performanceFunctionalRole Responsibilities:Own the full P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver and exceed the annual operating planStrategic ownership- set the agenda for the brand and the category based on consumer, customer and shopper insights, unlocking growth and building long term brand equity.Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & 3rd space)Find, own and build the role the brand plays in culture, creating meaningful brand experiences for consumersOwnership over innovation elements of the brands, product launches, new-to-world activities etc.Lead the relationship with the Global Brand Teams for the marketShape the brand to thrive in a digital environment, develop long term digital strategy & social media plansManage the pricing & promo strategy, margin mix and volume drivers for all brands across the full marketCreate brand strategies and drive them through to brilliantly executed plans that consistently beat the competition and gain shareEngage, coach, advise and support all team members on all brand activities, demonstrating leadership both in the what and the how so that they can excel in and deliver brand activitiesFlexible Working StatementFlexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.Diversity StatementOur purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.Worker TypeRegularPrimary Location:St James GateAdditional Locations :Job Posting Start Date

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