Requirements
4+ years of experience in customer success, onboarding, or customer-facing roles
Proven experience delivering customer presentations and strategic engagements
Strong ability to manage priorities and work independently in a fast-paced environment
Experience engaging stakeholders from administrators to senior leadership
Relevant degree or equivalent professional experience
(Desirable) Salesforce Certifications (Marketing Cloud Admin, Email Specialist, Salesforce Admin)
(Desirable) Hands-on experience with Salesforce Marketing Cloud and CRM platforms
(Desirable) Knowledge of onboarding, implementation, or project management principles
(Desirable) Data literacy and ability to interpret reports and insights
What the job involves
The Marketing Cloud Onboarding Specialist partners with new Salesforce customers post-sale, guiding them through a strategic onboarding experience that sets the foundation for successful implementation and long-term value
Acting as a trusted advisor, this role helps customers quickly realize business outcomes across Marketing Cloud and the Salesforce Platform
You will lead early customer engagements across Marketing Cloud solutions—including Engagement, Account Engagement (Pardot), Personalization, Intelligence (Datorama), Growth, Advanced Editions, and Third-Party Messaging—ensuring customers are prepared for adoption and success
Serve as a subject-matter expert for Salesforce Marketing Cloud during the onboarding phase
Act as the first post-sale point of contact, delivering a confident and welcoming customer experience
Lead virtual 1:1 and group onboarding sessions focused on business value and Customer 360
Apply a consultative approach to understand customer goals, use cases, and success metrics
Create tailored Success Paths aligned to customer objectives and maturity
Provide strategic recommendations to support adoption and long-term success
Build strong relationships with customers and internal stakeholders
Contribute to onboarding best practices, documentation, and team knowledge sharing
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