Product Marketing Manager
FRS Recruitment is now inviting applications for a Product Marketing Manager role, on behalf of our client, a leading Irish AgriTech organisation.
This is a full-time permanent position with a hybrid work arrangement (North Tipperary and remote).
About Our Client
Our client is the fastest-growing and most popular livestock management software-as-service (SaaS) platform, used by over 20,000 farms and ranches. They are number one in the UK and Ireland and rapidly expanding in North America.
Role Overview
The Product Marketing Manager will play a key role in driving adoption, reducing churn, and increasing engagement through effective communication, internal enablement, and targeted in-app messaging. This individual will work closely with cross-functional teams and act as a bridge between the product and commercial functions.
Key Responsibilities
Feature Communication & Categorisation
* Collaborate with Product to understand the roadmap and upcoming releases.
* Create and maintain segmentation and cohorts of farmers, including customers and prospects, by farm type, jobs-to-be-done frameworks, geography, and seasonality.
* Categorise features into three tiers: Tier 1 (must be promoted through sales/marketing campaigns), Tier 2 (important enough for update emails or in-app messages), and Tier 3 (bug fixes or minor updates not requiring user communication).
Seasonal Marketing Calendar
* Own and manage the seasonal marketing calendar by farm type (e.g., dairy, beef, sheep).
* Map feature types and product updates to seasonal events (e.g., calving, breeding, TB testing) to ensure timely and relevant promotion.
Sales & Marketing Enablement
* Create clear, concise sales and marketing cheat sheets for every new feature or product release.
* Equip the Sales and Customer Success teams with talking points, value propositions, and use cases.
In-App Messaging & Feature Adoption
* Develop and execute targeted in-app messages via Intercom to drive feature adoption, increase daily active usage (DAU), and reduce customer churn.
Cross-Functional Collaboration
* Organise and lead regular syncs between Sales, Marketing, CS, and Product to ensure feedback loops and communication are tight.
* Serve as a key conduit of commercial insight back to Product.
Help Desk & Documentation
* Collaborate with the CS and Product teams to maintain and improve Intercom Help Desk documentation.
* Ensure help content is updated and aligned with new releases.
KPIs & Success Metrics
* Increase in feature adoption.
* Growth in daily active users (DAU).
* Reduction in churn.
* Package upgrades from customers due to clearer communication of value.
Ideal Candidate Profile
* 3+ years of experience in a product marketing, product management, or similar role in a SaaS or technology company.
* Strong cross-functional communication skills and the ability to translate technical details into clear value propositions.
* Hands-on experience with in-app messaging tools like Intercom.
* Experience working closely with Product, Sales, and Customer Success teams.
* A background in farming, agtech, or a deep understanding of the agricultural sector is a strong advantage.
* Highly organised and capable of managing multiple workstreams.
Why Join Our Client?
Play a pivotal role in a fast-growing agri-tech company with real-world impact.
Work with a passionate team that cares about farmers and delivering true value.
Competitive salary, flexible work, and the chance to shape how we go to market.