Digital Sales Strategist We are seeking an experienced Digital Sales Strategist to drive the development and performance of our digital selling platform. This is a key strategic role for a forward-thinking individual who can lead online growth and transform the customer experience in a highly competitive market. The successful candidate will be responsible for managing the full digital sales lifecycle from enhancing customer journeys and UX design to performance tracking and e-commerce optimisation. The role suits someone with a strong background in B2B digital commerce and a passion for innovation. The Digital Sales Strategist will be a vital link between commercial, marketing, and IT teams, ensuring the digital platform supports business goals while meeting the changing expectations of professional trade customers. Candidates must bring a proven track record of building and scaling B2B online sales strategies and must understand the unique dynamics of B2B customer behaviour and buying cycles. Responsibilities: