Product Marketing Manager Location: Nassau Street, Dublin (Hybrid Working Model) Reporting To: CEO Overview of the Role: We are seeking an experienced Product Marketing Manager to take on a key leadership role within the organisation.
This position is responsible for defining the product vision, shaping a national mortgage brand, and managing all associated marketing activity across digital and print channels.
You will work closely with the CEO, internal stakeholders, and IT partners to ensure that mortgage products are customer-focused, commercially competitive, and fully compliant with all regulatory requirements.
This is an exciting opportunity to drive meaningful change within the Irish mortgage landscape and contribute to a purpose-led organisation with a strong community ethos.
Key Responsibilities: Product Leadership Development: Define the vision and roadmap for mortgage products in collaboration with key stakeholders.
Lead the design, development, and delivery of new and existing products.
Work closely with IT delivery partners to align product features with technical capabilities.
Ensure all products meet regulatory standards and are delivered in line with organisational values and capabilities.
Oversee the rollout of new products and services, advising on features, attributes, and market positioning.
Marketing Brand Management: Lead the development of a strong national mortgage brand aligned with organisational values and mission.
Create and execute a comprehensive marketing strategy across all relevant channels.
Manage third-party suppliers and marketing partners, ensuring delivery within budget and timelines.
Develop and maintain brand guidelines and marketing collateral.
Oversee PR activities in collaboration with senior leadership.
Drive internal engagement and adoption of products across the organisation.
Market Insight Strategy: Conduct market research and competitor analysis to inform product and marketing decisions.
Provide insights and recommendations for product development and promotional activity.
Report regularly to the CEO on marketing performance, business development activity, and budget utilisation.
Qualifications Experience: Minimum of 5 years' experience in a product and/or marketing leadership role, ideally within financial services.
Third-level qualification in marketing, business, or a related discipline (desirable).
Strong knowledge of: The Irish mortgage market and product structures Regulatory requirements relating to mortgage products Skills Competencies: Proven experience in product management and marketing leadership Strong analytical and data-driven decision-making skills Excellent communication, presentation, and interpersonal abilities Experience managing external agencies and partners Proficiency in Microsoft Office Suite Ability to collaborate effectively with diverse stakeholders while maintaining strategic focus Governance Compliance: The Product Marketing Manager will operate in full compliance with all relevant financial services legislation and regulatory frameworks.
Reporting Performance: Direct reporting line to the CEO Responsibility for regular reporting on marketing activity, product performance, and business development Accountability for effective use of marketing and promotional budgets Additional Duties: Support business development initiatives in collaboration with the CEO and key stakeholders Contribute to the development of new product features and innovations aligned with market needs Carry out additional duties as reasonably required by the CEO