About Writesonic
We're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search. We're YC-backed and competing in a market where AI discovery is exploding (companies report 10-12% of high-intent leads now come from AI search, up 400%+ YoY).
About The Role
We're looking for a Head of Growth Marketing who can drive enterprise pipeline while building category awareness. This is not a strategy role. This is a building role. You'll own the full growth engine: paid campaigns, influencer marketing, webinars, ABM programs, outbound sequences, LinkedIn and more. You'll work directly with me (Sam, founder) to turn our product into the movement that reshapes how companies think about AI search visibility.
The split: 70% revenue generation, 30% category awareness. What makes this different: You're not optimizing existing funnels. You're creating new ones for a category that barely exists yet. We have 500M conversations of proprietary data, proven enterprise traction, and the best product in the market. Now we need someone to tell that story at scale.
What You'll Do
Drive Enterprise Revenue (70%)
Own pipeline generation across mid-market and enterprise segments
Build and run ABM programs targeting Fortune 500 decision-makers
Design account-based campaigns for strategic accounts
Scale paid campaigns across LinkedIn, Google with positive ROI
Build outbound sequences using Clay, Apollo, or similar tools
Create sales enablement materials that help AEs articulate GEO's ROI
Implement the LinkedIn Flywheel: boost top posts, capture engagers, follow up with value
Create Category Awareness (30%)
Make Writesonic synonymous with AI search optimization
Ship content weekly (not quarterly) about AI search trends
Build presence in SEO/CMO communities and industry events
Co-host webinars with industry leaders
Activate our ecosystem (agencies, influencers, customers) to amplify reach
Build Growth Infrastructure
Implement attribution that actually works (including HDYHAU surveys)
Design automated nurture sequences for PLG and SLG motions
Create dashboards measuring visibility across ChatGPT, Claude, Perplexity
Build repeatable playbooks for self-serve and enterprise acquisition
Manage agencies (paid, outbound) without depending on them
The Profile We're Looking For
π-Shaped Marketer
You spike in 2 of the 3 marketing sub-functions and can work across all 3:
Sub-Function What We Need Growth/Engine PRIMARY SPIKE (ads, outbound, lifecycle, ABM)
Content/Fuel Secondary (we have a Head of Content)
Product Marketing Working knowledge
Must-Haves
5-8 years in B2B SaaS marketing, ideally at companies in $2M-$20M ARR range
Hands-on campaign execution in the last 6 months (not just management)
Built and optimized paid campaigns yourself (LinkedIn, Google)
Experience with signal-based outbound and ABM tools (Clay, Apollo, Unify, or similar)
Can create landing pages (Webflow, Framer, or similar)
Managed marketing budget of $50K+/month
Track record generating enterprise pipeline ($20K+ ACVs)
AI Fluency (Non-Negotiable)
Power user of AI tools for research, content, and automation
Has built workflows in Zapier, Make, n8n, or Clay
Can vibe-code landing pages or tools if needed
Uses AI daily, not occasionally
Builder Mentality
Ships experiments weekly, not quarterly
Shows things you've built, not just managed
Comfortable creating content, running webinars, speaking at events
Can execute while building a team
Nice-to-Haves
SEO/AEO experience (understands the shift to AI search)
Active LinkedIn presence with regular posting
Network of CMOs, SEO leaders, or marketing executives
Agency background (used to shipping fast across multiple clients)
Early-stage startup experience or founding marketer at a company that scaled
Why This Role Matters
You're not joining to run playbooks. You're joining to write them. GEO will be as fundamental as SEO. The companies that figure out AI search visibility first will dominate their categories. We're building the tool that makes that possible. This is a career-defining opportunity to own the creation of a category.
Requirements
What We're Looking For
Must-Have Experience
Scaled a B2B SaaS company from $5M to $20M+ ARR
Proven track record generating enterprise pipeline ($20K+ ACVs)
Built marketing function at Series A/B company
Active LinkedIn presence with 10K+ followers and regular engagement
Hands-on experience with marketing automation, CRM, and analytics tools
Existing network of top CMOs and marketing leaders
Built and optimized paid campaigns ($100K+ monthly spend)
Technical Skills
Can build basic automations and use AI
Understanding of SEO/SEM and how it translates to AI search
Ability to run paid campaigns across LinkedIn, Google, and emerging channels
Builder Mentality
Ships experiments weekly, not quarterly
Shows actual things you've built, not just managed
Comfortable creating content, running webinars, and speaking at events
Can execute while building a team simultaneously
Why This Role Matters
You're not joining to optimize existing funnels. You're here to define how every company approaches AI search visibility for the next decade. We have 200M conversations of proprietary data, proven enterprise traction, and an 18-month window before big tech catches up. This is a career-defining opportunity to own the creation of a category that will be as fundamental as SEO.
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