Role Overview
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The Team and Role: Reporting to a Head of Digital Marketing in the Digital Marketing Center of Excellence, the "Marketing Technology Lead (AdTech)" will be responsible for managing and evolving Logitech's global advertising technology stack.
This individual contributor role is crucial to the success of marketing globally across all Business Groups, throughout the marketing funnel and across all media types.
The ideal candidate is skilled at resolving complex strategic, operational, and technical challenges while also able to simplify complexity to communicate to a range of audiences.
This role ensures we maximize the value of our investments in ad platforms, analytics, and AI-driven optimization tools, enabling full visibility and efficiency across all paid media.
Responsibilities
Manage and modernize the existing global media tech stack aligned to marketing needs, site updates and technology requirements.
Partner with both media analytics and site analytics teams to ensure accuracy of media tools, identify tracking discrepancies and support the integration of marketing data within tools like Adobe Analytics.
Assist with onboarding of new tools and platforms to the marketing tech stack including retail media integrations, campaign planning tools, and social media engagement tools.
Liaise with site, IT, privacy, legal and marketing teams to integrate ad technology platforms, APIs, and third-party tools into existing workflows.
Provide the Global Marketing teams and key agencies technical support on ad tech tools including day-to-day troubleshooting and pre-campaign launch testing.
Monitor trends in global digital advertising and AdTech ecosystem (e.g., AI, privacy regulations, programmatic advancements, measurement shifts) to ensure privacy-compliant data processing and analysis for advertising initiatives.
Act as a trusted partner and in-house subject matter expert on data, targeting and AI to the broader organization, providing thought leadership and a clear vision for media technology.
Maintain an in-depth understanding of all technical touchpoints in the consumer journey, including ad products, site operations, and third-party partners.
Qualifications
4–8 years in digital media operations, programmatic advertising, or ad tech management.
Hands-on experience managing ad serving, programmatic, retail, and social media buying platforms.
Deep understanding of ad tech and an aptitude for technical concepts and data.
Ability to effectively collaborate with team members at all levels in a global matrixed organization as well as with external agency and platform partners.
Demonstrated knowledge and experience with a broad variety of ad technologies, campaign operation methodologies, and ad tracking/measurement.
Working Conditions and Benefits
The role allows for a hybrid work model, offering the flexibility to work remotely or on-premises as appropriate.
Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing, and offers comprehensive and competitive benefits packages designed to be flexible and supportive of employees and their families.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
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