SEO Expert
We are seeking a seasoned SEO professional to spearhead our local and technical search engine optimisation initiatives. As an integral member of our digital team, you will drive the development and execution of robust SEO strategies that enhance our online presence across multiple brands and sites.
Main Responsibilities:
* Develop and implement a comprehensive local SEO strategy for all brand site listings.
* Manage and optimize listings across maps, search engines, voice assistants, directories, and other relevant platforms.
* Ensure consistency of business information across all platforms.
* Conduct in-depth local keyword research aligned with business goals.
* Leverage scalable solutions like Yext or similar platforms for effective local SEO management.
Key Performance Indicators:
* Achieve consistent top rankings on search engines for target keywords.
* Drive significant increases in organic traffic and online visibility.
* Optimize websites for core web vitals and adhere to search engine best practices.
About You:
* You have at least 4 years of experience in a digital or SEO-focused role.
* You possess strong knowledge of local SEO principles and best practices.
* You are proficient in using SEO tools like SEMrush, Moz, Screaming Frog, and Yext.
* You have hands-on experience with Google Analytics, Search Console, Google My Business, and Apple Business Connect.
* You understand website architecture and have technical knowledge of HTML, CSS, and JavaScript.
* You have managed SEO in competitive sectors such as e-commerce, hospitality, or retail.
* You are familiar with SEO for voice-activated platforms (e.g., Alexa, Siri).
What We Offer:
* A dynamic and growing organisation in the fuel & retail sector.
* An exciting opportunity to take ownership of your work and make a meaningful impact on our digital presence.
* A collaborative team environment with opportunities for growth and development.