Overview
Regional Marketing Manager (Cork, Galway, Limerick, Waterford)
Location: Role is located in Cork, with occasional travel to the other regional offices
Available for Work Visa Sponsorship: No
Business Area: UKI Core Business Services
Contract Type: 12 Months fixed term contract
The Markets function within Central Business Services (CBS) play a critical role in helping deliver against EY’s purpose and vision, by delivering distinctive, audience-centric marketing, brand, communications and business development initiatives, that have a measurable impact. We now have an exciting opportunity for a Regional Marketing Manager within our Markets team in Cork, to help us achieve our growth ambitions.
Our Regional Marketing Manager will work closely with the Markets Director and the wider Markets team, across the Island of Ireland. This role will require close working relationships with the Regional Partner in Charge and the business leaders in Munster and across our regional offices. The role will have responsibility for developing and implementing best-in-class marketing and brand building initiatives, designed to strengthen the firm’s relationships with all major C-Suite clients and targets, to drive brand profile and reputation for EY and also to support revenue growth, in line with the firm’s strategic objectives.
Major Responsibilities
* Marketing Planning: Assist in developing the annual integrated strategic marketing plan for the region, aligned with the wider Markets agenda and designed to deliver the firm’s strategic business objectives across reputation, relationships and revenue for the region.
* Events and Sponsorship: Drive a comprehensive annual programme of client events, briefings and seminars, both in-person and virtual, including alumni events, C-Suite programmes, hospitality and industry marketing events. Manage EY’s representation at external events and ensure the firm and its partners are duly represented.
* Brand Management: Act as custodian of the firm’s brand management activities, working with the in-house Creative team and Markets team to ensure EY Brand is represented consistently and in line with brand values.
* Advertising, Digital and Social Media: Collaborate with the digital marketing team to leverage best practices across digital channels, implement an annual programme of brand-building activities, optimise digital/social/online activities and support a digital-first marketing approach.
* CRM and Analytics: Manage reporting and analytics for Marketing activities in the region, ensuring tracking, data management and ROI metrics are in place.
* Thought Leadership and Content: Work with the central Thought Leadership team to drive the annual programme of content for sector and solution specialists, optimising channels to develop Partners as subject matter experts.
* Budget Management: Track, measure and report budget spend.
Experience, Skills and Competencies
* A degree in Marketing or business-related field; or equivalent work experience
* 8+ years’ experience in marketing management in a large corporate environment, preferably professional services
* Experience in large/matrix organisations with multiple stakeholders
* Time and project management skills; highly organised with attention to detail and ability to meet deadlines
* Strong track record of strategic marketing campaigns and event management
* Solid experience leveraging digital and social media to maximise campaigns
* Can-do approach and strong team player
* Ability to juggle conflicting demands and prioritise effectively
What We Look For
An experienced, passionate, energetic, creative and resilient individual who can strengthen our Markets team and work in partnership with the leaders of the business to deliver growth objectives.
What Working At EY Offers
We offer a competitive remuneration package. Our Total Rewards package includes flexible working options and career development through FlexEY, covering holidays, health and well-being, insurance, savings and discounts. In addition, EY offers:
* Support and coaching from engaging colleagues
* Opportunities to develop new skills and progress your career
* Freedom and flexibility to handle your role in a way that suits you
All employees receive a benefits package which can be tailored, including pension, discounted health insurance, online GP access, extra annual leave, hybrid working, gym discounts, travel passes, parental leave, bike-to-work scheme and recognition awards. EY is committed to inclusion and flexible working arrangements, balancing client service with personal priorities, with travel as required for client-facing roles.
Are you ready to shape your future with confidence? Apply today. To help create the best recruitment experience, please describe any disability-related adjustments you may need. If you meet the criteria, please contact us as soon as possible.
Note: Agency recruitment guidance and handling of CVs/profiles remain in place; unsolicited CVs will not be accepted.
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