Brand Manager Role Overview
An exciting opportunity exists for an experienced Brand Manager to lead the development and execution of brand strategy, ensuring a strong presence in the market and high levels of consumer engagement.
Key Responsibilities:
* Develop and implement brand strategies that drive awareness, engagement, and commercial growth.
* Lead and support the marketing team, including direct management of a Marketing Executive.
* Manage and coordinate all brand campaigns, product launches, and digital marketing activities.
* Conduct ongoing market and competitor research to guide brand positioning and strategy.
* Work closely with cross-functional teams to maintain brand consistency across all touchpoints.
* Analyse performance metrics and adjust strategies based on insights to optimise results.
* Manage marketing budgets effectively, ensuring strong return on investment.
* Plan and execute brand-related events such as product launches and trade exhibitions.
Key Attributes:
* Strong communication skills, both verbal and written.
* A self-starter with the ability to work independently as well as collaboratively within a team.
* Flexible approach to working hours to meet business needs.
* Open to continuous learning and willing to undertake any necessary training.
* Committed to maintaining high standards of health and safety in the workplace.
This role requires a proven track record in brand management, ideally within the FMCG or food sector. A deep understanding of consumer behaviour, digital marketing, and brand positioning is essential.