The Role
OVERVIEW
This role assumes responsibility for managing the integration of digital aspects of the media planning activity and providing digital strategy planning insights for multiple client accounts within their client team.
It requires management of processes, excellent attention to detail and time management skills to ensure best in class delivery on behalf of the media team for clients.
This role supports the Digital Client Director in fostering strong relationships with clients.
The role requires an ambitious, creative and innovative person who prides themselves on building strong and trustworthy client relationships.
Digital Senior Client Managers require strong collaboration and communication with the wider team, particularly Social, Search and Programmatic teams in Investment.
The ideal candidate will enjoy working in a fast-paced environment with a drive to succeed and can multi-task in a deadline driven atmosphere.
Responsibilities
This role will have the responsibility of developing the digital media rationale for their clients which, in turn, must be aligned to the overall strategic direction of the client.
This role will also be the key day to day client contact and will ensure that all media decisions are made using a robust process powered by the appropriate media planning tools.
Central to this role is a clear understanding of digital media planning principles, an ability to articulate the strengths and weaknesses of each media channel and the role that each will play in delivering on the overall strategy.
This role will also establish the KPIs for the media plan and will ensure that all important information is clearly shown on the plan for client approval.
The Digital Senior Client Manager will also manage the implementation and delivery of the digital media plan and will perform the required Quality Control to ensure that the plan produced matches the media rationale and the objectives set.
Success will be defined at the yearend RADAR client service review in improvement in media planning and the impact of media ideas on the client's business.
AGENCY PERFORMANCE
Understanding of the key business challenge for their clients as well as the digital media strategy to help address these challenges
Responsibility for delivery of the digital media rationale and the digital media plan to align with the overall media strategy
Participate in planning sessions and work with the Digital Client Director to deliver an integrated media response to the client briefs
Input into Macro channel budget setting as well as establishing the media KPIs for briefing to Investment teams
Development of digital media brief and the coordination of internal briefings across Core Practices and Central Teams
Day to day client service and working closely with the Digital Client Manager to deliver to deadlines
Manage the quality control of the media plan to ensure it matches the brief and the media rationale and that all relevant KPIs, target audiences and objectives are clearly outlined on the plans
Ensure any audit recommendations that have been agreed by Business Director and Client Director with auditor are implemented on all media plans, including working with Channel Planning and Investment teams to manage
Working with Digital Client Managers to ensure plans are audit ready and KPI document is up to date for each audit
Adopt and embrace an accuracy culture by having and supporting excellent attention to detail
Manage the intra-campaign reporting and optimisation with the specialist teams
Work with the client to change plans / budget allocation where necessary
Liaise with client to obtain plan approval
Engage with media owners & working with them to deliver partnerships in an efficient and collaborative manner
Responsible for digital activity at audit
COMMERCIAL PERFORMANCE
Demonstrate a strong comprehension of the client's business and their KPIs
Ensure all projects are delivered on time and on budget
Manage media budgets across all plans and Practice areas
Have a clear understanding of the scope of the client contracts including the key performance metrics
Ensure all billing is 100% accurate and on time for clients, and particularly on new specialised service projects
Work with the Digital Client Manager, Finance and Digital Client Director to monitor and manage aged debt, ensuring clients pay in a timely fashion
Ensure timesheets are updated weekly and that they accurately reflect the time spent on our clients business
Work with Digital Client Director to monitor profitability and revenue targets for your clients
Garner insight needed for the development of the media strategy
TALENT MANAGEMENT
Commit to the internal Core Learning programme(s) and regularly attend training for your development
Collaborate closely with the Digital Client Director to ensure your personal development requirements are met
Ensure a strong comprehension and commitment to your career development plan in line with your 360 appraisal, quarterly catch up's and goals
Assist in the management and development of junior team members while adhering to the performance management process in place
Uphold Core's values in words and actions
Proactively build relationships within the wider company
Actively participate in knowledge sharing across the company and within your team
Contribute to a hardworking and fun team environment
Your profile
EXPERIENCE
Previous digital media experience in a similar role, with a proven track record in media planning and buying
Previous experience working with digital media tools
Knowledge of the broader digital disciplines
Excellent working knowledge of Microsoft Office, Excel and PowerPoint
Experience project managing large scale, complex media campaigns is essential
High level of business and financial acumen
Possess good presentation skills – assist in presenting to clients
Person Specification
Be a confident communicator
Excellent interpersonal skills – ability to build strong relationships with clients
Display the ability to think creatively and innovatively
Very knowledgeable on all media – ideally an expert on at least one medium
Possess good presentation skills – assist in presenting insights to clients
Good listener - ability to understand client's objectives
Excellent attention to detail
Understands the importance of upskilling
Can think on their feet to make the right decision quickly
Highly organised individual that can manage multiple client projects and the overall delivery of the work
Understands and appreciates the benefit of processes
Be responsive to requests
Know when to elevate and involve other people
Why us?
Flexible and hybrid working model, within the Republic of Ireland
24/7 access to professional development through LinkedIn Learning along with career progression and mentoring
The opportunity to work across a huge range of clients within so many different categories from sport, retail, food and drink, to alcohol, insurance, banking and so much more
21 days annual leave plus a day off on your birthday, company closure days at Christmas and early finish on bank holiday Fridays
A company culture that promotes work-life balance
Family-focused benefits including paid maternity and paternity leave as well as maternity phase back program, fertility treatment supports and paid pregnancy loss leave
Access to mental health and well-being programs including paid health insurance for you and your dependents under 18
Professional financial advice; employer contributory pension and life assurance
Make a difference by joining our D&I, CSR, Green, Social or Great Place to Work committees; you'll get extra days leave for your efforts.
And lots more ...
Salary Range
48,******,000 DOE
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