Business Analyst - Digital Experience
We are seeking an experienced Business Analyst to join our team in a hybrid role. This position requires collaboration with various teams to identify, prioritize, and implement iterative testing strategies.
The successful candidate will have experience in A/B testing, personalization campaigns, and customer experience optimization. They will deliver A/B testing and personalization campaigns across digital properties, driving incremental business value through customer experience improvements.
Key Responsibilities:
* Manage and optimize the testing and personalization roadmap, including A/B tests and hypothesis-driven projects.
* Develop and adjust personalization campaigns using Adobe Target and Adobe Experience Manager.
* Drive program growth by integrating internal and external data sources into Adobe.
* Lead research to prioritize website testing, personalization, and usability enhancements.
* Create and manage testing plans, including design mock-ups and recommendations for copy, images, and layouts.
* Perform QA, engage the team for testing, and track results to provide monthly updates to stakeholders.
* Maintain a repository of test hypotheses, results, and insights, along with a best practices playbook for campaign optimization.