Job Description:
Select how often to receive an alert.
* Category: Insights and Analytics
* Country/Region: Ireland
We are on a mission to deliver best-in-class marketing effectiveness through data-driven insights.
We are looking for a results-oriented Analyst to lead and execute our Marketing Mix Modelling (MMM) initiatives.
If you thrive in a fast-paced environment and enjoy working across teams to uncover actionable insights, this is your opportunity to make a real impact.
As an Analyst, you will be responsible for driving end-to-end execution of MMM projects, ensuring high-quality data analysis, and collaborating with internal stakeholders and agency partners.
Your insights will play a crucial role in optimizing marketing investments across multiple channels, enabling smarter business decisions.
A Taste of What You'll Be Doing
* MMM Program Delivery
* Lead and manage end-to-end MMM project timelines to ensure timely delivery of insights and recommendations.
* Collaborate with cross-functional teams including Marketing, Finance, Analytics, and external agency partners to align on objectives, project scope, and deliverables.
* Oversee the full modelling process - from data collection and preparation to model calibration and reporting.
* Proactively identify and mitigate risks or potential roadblocks to project success.
* Deliver clear, actionable insights to inform and optimize marketing investment decisions.
Key Responsibilities
* Lead data collection and validation to ensure high-quality inputs for MMM models.
* Manage and ensure integrity of large datasets from multiple sources.
* Distil complex findings into clear, actionable insights and recommendations for Marketing/Strategy teams.
* Contextualise performance data to enhance insight relevance.
* Support budget and scenario planning analysis using model outputs.
Requirements
* 1-2 years of hands-on experience managing or analyzing Marketing Mix Models (MMM), ideally within FMCG.
* Strong background in cross-functional project management with the ability to juggle multiple priorities effortlessly and deliver high-impact insights.
* Basic knowledge of analytical engines such as R, SAS, Python for MMM modelling and an understanding of multiple-variable regression modelling.
* Strong grasp of marketing metrics, KPIs, and performance measurement frameworks as well as experience handling large datasets and databases (SQL is a plus).
Benefits
* Comprehensive benefits package that provides support throughout life events.
Our Culture
* Driven by a vision to be the world's best-performing snacks-led powerhouse.
* Culture celebrates boldness and empowers people to challenge the status quo, achieve results, and win together.
* Focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas.