Role DescriptionThis is a full-time, on-site role for aMarketing Managerwith a focus onDigital Marketing. The Marketing Manager will be responsible for developing and implementing digital marketing strategies to drive brand awareness, engagement, and lead generation. This role involves overseeing various digital channels, including social media, email marketing, search engine optimization (SEO), paid advertising, and content marketing. The Marketing Manager will also analyze performance metrics, track ROI, and optimize campaigns to ensure they meet business goals. In addition, the role requires collaboration with internal teams and external agencies to create integrated marketing campaigns that align with overall business objectives.QualificationsProven experience in digital marketing, with a strong understanding of online marketing channels (e.g., SEO, PPC, email marketing, social media, content marketing )Expertise in Google Analytics, Google Ads, Facebook Ads, and other digital advertising platforms to measure and optimize campaign performanceStrong knowledge of SEO best practices and tools (e.g., Ahrefs, SEMrush, Moz ) to improve organic search rankingsExperience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo ) to create, manage, and optimize email campaignsAbility to develop and execute paid advertising campaigns on platforms such as Google Ads, LinkedIn, Facebook, and InstagramSolid understanding of content marketing strategies, including the creation of blog posts, infographics, and video content that engage target audiencesStrong analytical skills with the ability to track, analyze, and report on campaign performance using key metrics such as CTR, CPC, CPA, conversion rates, and ROIExcellent communication skills to collaborate with internal teams (e.g., sales, design, product) and external agencies to execute campaignsAbility to manage multiple projects and campaigns simultaneously while maintaining attention to detailStrong project management skills to ensure campaigns are delivered on time and within budgetExperience in marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud ) is a plusAbility to stay up-to-date with the latest trends, tools, and best practices in digital marketingBachelor's degree in Marketing, Communications, Business Administration, or a related field is preferredPrevious experience in a Marketing Manager or Digital Marketing Manager role is highly desirable