B2B Marketing Managers drive the execution of multi-channel marketing programmes for B2B clients.
Key responsibilities include:
* Client Account Management: Manage mid-sized client accounts from proposal stage through to delivery of work with assistance from senior team members, preparing annual roadmaps and marketing scopes.
* Day-to-Day Planning and Activation: Plan, activate, and optimise high-performance marketing tactics across various digital channels, including PPC, SEO, social advertising, content marketing, ABM, email marketing, webinars, and conversion rate optimisation.
* Project Management: Create briefs and timelines, schedule work, manage production, and oversee budgets. Ability to train junior team members and mentor them in their roles.
* Data Analysis and Reporting: Analyse data from Google Analytics and other platforms to produce actionable insights that identify opportunities to improve outcomes. Compile monthly reports for clients based on data-driven research.
* Content Creation: Collaborate with internal teams to research, shape, and draft concepts and copy for landing pages, lead articles, videos, campaign emails, social media posts, and adverts. Work with designers and copywriters to develop engaging content.
* Organisation and Communication: Forge strong, enduring client relationships through effective organisation and communication. Proactive self-starter who can share knowledge and learnings with the team.
This is a permanent, full-time position offering a challenging and rewarding role within an open and supportive team. We offer excellent working conditions and a competitive salary package.