Sigmar are hiring a data-driven PPC Specialist.This is a maternity leave contract.In this role you will take ownership of paid media performance across key digital channels. This is a hands‑on role focused on execution, optimisation, and scaling campaigns—ideal for someone who thrives on data, testing, and delivering measurable results.You’ll manage campaigns end‑to‑end, moving beyond basic setup to focus on bidding strategies, performance insights, and continuous optimisation to drive high‑quality leads and long‑term value.What you’ll doOwn day‑to‑day management of paid search campaigns across key platformsMonitor performance and continuously optimise campaigns to improve resultsAnalyse data and translate insights into clear, actionable improvementsManage keyword strategy, including research, expansion, and optimisationWrite and test ad copy to improve engagement and conversion ratesRun structured A/B testing across ads and landing pagesManage budgets, pacing, and spend allocation across campaignsIdentify underperforming areas and shift investment to high‑performing opportunitiesMaintain reporting dashboards and provide clear performance updates to stakeholdersTrack and optimise for meaningful metrics, including lead quality and conversion performanceWhat we’re looking for3+ years of hands‑on PPC / paid search experienceStrong expertise across major ad platforms and analytics toolsProven ability to optimise and scale campaigns using data and testingAdvanced analytical skills (Excel, dashboards, data interpretation)A performance mindset—focused on outcomes, not just clicks and impressionsStrong attention to detail and a proactive approach to optimisationConfident communicating insights and recommendations to stakeholdersWhat success looks likeCampaigns consistently improving in efficiency and performanceClear visibility of results through structured, reliable reportingOngoing gains in lead quality and return on ad spendEffective use of testing and data to unlock growth opportunitiesBudgets managed efficiently, with spend focused on highest‑impact areas
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