B2B Marketing & Digital Content Specialist
Company Description: With over 25 years of experience offering specialist supply chain solutions to the mobile phone and technology industries, Fónua has developed an industry‑leading Device Ownership & Supply Chain Optimisation Model.
Location: UK & Ireland (Hybrid – Dublin or London, with travel as required)
Department: Marketing
Reports to: Marketing Manager
Role Overview
This hybrid role combines strategic B2B marketing with hands‑on digital content creation and management. You will develop and execute campaigns that support enterprise sales growth, while managing production of high‑quality marketing assets.
Key Responsibilities
* Plan and execute targeted B2B marketing strategies to support enterprise growth and partner acquisition.
* Develop go‑to‑market campaigns for new products, services and solutions.
* Collaborate with sales teams to align marketing initiatives with business goals.
* Conduct market and competitor research to identify trends and opportunities.
* Create, update and manage digital marketing content for websites, social media and email campaigns.
* Design and produce marketing collateral (brochures, presentations, proposals, white papers).
* Ensure brand consistency across all content and touchpoints.
* Manage visual and written assets, including image libraries, case studies and sales tools.
* Use graphic design tools (Adobe Creative Suite, Canva or similar) to create visually compelling materials.
* Prepare professional, client‑ready documents, proposals and pitch decks.
* Support trade shows, conferences and partner events with pre‑event promotion and on‑site materials.
* Monitor campaign performance using analytics and marketing automation platforms.
* Track lead generation, engagement metrics and conversion rates.
* Optimise campaigns based on insights and performance data.
Skills & Experience Required
* Proven B2B marketing experience, ideally in telecoms, technology or enterprise services.
* Strong digital content creation and management skills.
* Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or equivalent.
* Excellent copywriting and editing skills for B2B audiences.
* Experience in lead generation, account‑based marketing and sales enablement.
* Ability to manage multiple projects in a fast‑paced environment.
Desirable
* Knowledge of the mobile technology ecosystem.
* Experience managing co‑funded marketing campaigns with vendors or partners.
* Event marketing experience.
Key Attributes
* Strategic yet hands‑on.
* Creative with strong design eye.
* Highly organised with great attention to detail.
* Strong communicator and collaborator.
* Data‑driven decision maker.
Company Benefits
* Pension Scheme
* Bike to Work Scheme
* Gym/Wellbeing Contribution
* Employee Purchase Scheme
* Phone Repair Discount
* Educational Assistance Program
* Company Events
* Free Parking
#J-18808-Ljbffr