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Recruitment Coordinator at Virgin Media Ireland
Marketing Acquisition Manager, Virgin Media Ireland
About Virgin Media:
Virgin Media is the leading connected entertainment cable and broadcast business in Ireland. Every day we deliver connections that really matter for Irish Consumers and Businesses with multi award-winning services including broadband, TV, mobile and home phone. Our Virgin Media Business division provides the fastest broadband speeds and connectivity solutions for entrepreneurs, businesses and the public sector.
Virgin Media Television, our broadcast division, is Ireland’s number one commercial broadcaster offering three free-to-air channels: Virgin Media One, Virgin Media Two, Virgin Media Three, as well as the Virgin Media Player. We are a significant investor in home produced content, including news, current affairs and drama, as well as offering the best in international programming. Virgin Media Sport and our 6 Extra Sport channels offer extensive sports coverage across the UEFA Champions League and the UEFA Europa League. Our advertising sales agency, Virgin Media Solutions, creates unique, innovative campaigns for our business and for third party clients across the UK and Ireland.
Virgin Media is part of Liberty Global, one of the world’s leading converged video, broadband and communications companies, with operations in six European countries.
For further information please visit: www.virginmedia.ie
About the Role:
We are seeking a dynamic and experienced Marketing Acquisition Manager to join our team. The role is ideal for a commercially minded marketer who understands the power of brand and performance working hand-in-hand to drive sustainable growth. The ideal candidate will be responsible for leading, aligning, and driving all activities that contribute to acquisition performance, with a strong focus on Direct Marketing, Demand Generation, Digital marketing, retail and other relevant channels. This role is pivotal in shaping and executing strategies to attract new customers while maximizing commercial opportunities and aligning closely with our propositions, sales channel teams and the rest of the marketing team.
Specific Duties & Tasks:
* Strategic Marketing Planning: Develop and implement comprehensive acquisition strategies that align with company objectives, market trends, and customer insights as well as reinforcing our brand positioning, tone of voice and customer promise. Own and optimise the full acquisition funnel ensuring a seamless and brand aligned customer journey.
* Creative content: Manage the development and roll-out of effective creative campaigns across digital, retail and direct marketing channels ensuring alignment with major ATL brand campaigns.
* Retail Marketing: Oversee marketing efforts across our retail and partner network – store visual identity and fit-out, roll-out of retail campaigns in-store, collaborating with internal retail sales teams and external franchise partners to optimise retail brand experience and sales.
* Direct Marketing: Oversee the planning, execution, and optimization of direct marketing campaigns across various channels including email, SMS, direct mail, etc. with a clear focus on new development penetration and conversion.
* Demand Generation: Drive demand generation initiatives through targeted campaigns, partnerships, events, and other relevant activities to generate leads and opportunities.
* Digital Marketing: - Oversee the digital marketing strategy and collaborate with digital marketing teams to optimize online presence, increase visibility, and drive paid and organic traffic through optimization of SEO, Search and Display
* Mix Performance and Incoming ARPU: Develop marketing tactics to upsell additional services or products at the point of sale to new customers, maximizing revenue opportunities across TV, Mobile and other services.
* Performance Monitoring and Reporting: Monitor demand and campaign performance, conduct regular analysis, and provide actionable insights to optimize campaigns, improve conversion rates, and achieve acquisition targets.
* Budget Management: Manage acquisition budgets effectively, ensuring optimal allocation of resources to achieve maximum impact and efficiency. Oversee the overall marketing budget and coordinate monthly reporting between marketing and the finance departments.
* Customer Journey Optimisation: Work on improvements to the customer journey from awareness to conversion (Lead to Order), identifying touchpoints and opportunities to optimize the acquisition process.
* Collaboration with Teams: Work closely with sales teams to align acquisition efforts with sales strategies and with the brand marketing team to ensure consistency across all touchpoints and campaigns.
* Testing and Experimentation: Champion a culture of experimentation, A/B testing and continuous improvement.
* Compliance and Regulations: Ensure compliance with relevant regulations, such as data privacy laws (e.g., GDPR), telecommunications regulations, and advertising standards.
* Stay Updated on Industry Trends: Keep abreast of industry trends, emerging technologies, and best practices in acquisition marketing to maintain a competitive edge and drive innovation.
* Management of 2 direct reports: Manage and mentor a team of performance marketers and/or external agencies to deliver against growth targets.
Skills & Expertise:
* Bachelor’s degree in Marketing, Business Administration, or related field. Post-graduate qualification preferred.
* Strong understanding of brand marketing principles and how they apply to acquisition strategies.
* Proven track record of success in marketing acquisition roles and in leading acquisition campaigns that are both data-driven and brand aligned.
* Strong experience in campaign management with focus on direct marketing, demand generation, SEO, and other relevant acquisition channels.
* Commercially astute with a deep understanding of marketing metrics, ROI analysis, and budget management.
The Person:
* Exceptional leadership and communication skills with the ability to collaborate effectively across functions and lead cross-functional teams. This role has 2 direct reports.
* Creative thinker with a strategic mindset and the ability to develop innovative and effective acquisition strategies.
* Excellent analytical skills with the ability to interpret data, generate insights, and drive data-led decision-making.
* Results-driven with a passion for driving growth, achieving targets, and delivering exceptional customer experiences.
* First class problem solving skills who gets to the heart of the matter
* The ability to communicate effectively and efficiently with the business while ascertaining the key impact/detail behind the issue/request
* Ability to work in a fast paced environment, be flexible and embrace change
Virgin Media is an equal opportunities employer. Having a diverse workforce is critical to the success of our business.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Management, and Sales
* Industries
Telecommunications
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