Who We Are
For over 40 years, Coastline Gaming has been at the forefront of Irish entertainment. We're the company behind Ireland's premier land-based casinos and the fast-growing online brand. We're a multi-channel, customer-focused business where smart people build things that matter.
The Role
You'll be expected to set direction as well as execute - defining standards, prioritising initiatives, and making trade-offs that balance impact, cost, and operational reality.
Our retail and online platforms are deeply integrated. Customers can play in-club and online, and we have the data and systems to treat them as one. This role sits at the centre of that - you'll be building campaigns and journeys that work across channels, not just in-venue.
This isn't a "plan and delegate" job. You'll build, launch, measure, and improve. If you're someone who likes seeing the direct impact of your work and isn't afraid to get into the detail, keep reading.
You'll work closely with our Head of Retention and collaborate across both retail and online teams. There's a lot of opportunity to shape how we do omni-channel CRM.
What You'll Do
* Own CRM campaigns end-to-end - From identifying the right customers to measuring what actually worked. You'll own the whole process.
* Design and manage automated journeys - Triggers, timing, exclusions, control groups. Real lifecycle thinking, not just batch-and-blast.
* Own and evolve our customer segmentation - setting the framework and ensuring it's applied consistently across retail and online.
* Work with venue managers - Get campaigns executed on the ground across 9 clubs. This means practical solutions that work in the real world.
* Define how success is measured - using control groups, incrementality, and clear KPIs to guide decisions..
* Drive the omni-channel experience - Our customers play in-club and on Slotbox. You'll leverage our integrated data to create joined-up customer journeys across both.
* Prioritise CRM initiatives - deciding what to build now, what to automate, and what not to do.
What You'll Work With
* Unified customer data - Retail visits, online play, cross-channel behavior all in one place
* In-club touchpoints - Digital screens, staff interactions, loyalty card systems
* Online CRM tools - Automated journeys, segmentation, real-time triggers
* Cross-channel rewards - Free play that works in-club, online credits, omni promotions
What We're Looking For
* You've personally built and launched CRM campaigns - Not supervised them. Actually done the work.
* You understand measurement - Control groups, holdouts, incrementality. You know why "revenue went up" isn't enough.
* Gaming experience - iGaming/Online or retail, you understand the industry. Online experience is valuable here given the omni focus.
* You can work across teams - Venue managers, tech, online CRM, senior stakeholders. You get things done with and through others.
* You have opinions - You can look at a campaign or journey and say what's good, what's not, and why.
* You're comfortable making calls with incomplete information and owning the outcome.
What's Not a Fit
* If you're looking for a strategy-only role where you won't touch execution
* If you need a large team to get things done
* If you measure success by activity rather than outcomes
What We Offer
* Competitive compensation
* Flexible, hybrid working
* A place where good ideas win, regardless of where they come from
* The chance to shape omni-channel CRM across a growing business
* Direct impact - you'll see the results of your work
How to Apply
If this sounds like you, we want to hear from you.
Apply here or send your CV to