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Senior growth marketing manager - retention & ltv

M-KOPA
Marketing manager
Posted: 8 March
Offer description

Join our expanding Product Growth team!We're actively recruiting Senior Growth Marketing Managers as we continue to scale our growing FinTech division at M-KOPA. You'll architect the growth systems that maximise customer lifetime value and drive retention economics to unlock financial inclusion for millions across Africa.The Impact You’ll design the retention and up-sell infrastructure that drives measurable customer lifetime value and revenue growth whilst creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent The Opportunity ️ Build growth infrastructure, not just campaigns: You'll architect the segmentation frameworks, experimentation roadmaps, and growth operating systems that M-KOPA's Product, Operations, and Commercial teams use to drive activation, retention, and up-sell across 5 African markets. This isn't optimising existing programmes, it's building the system from scratch. Strategic partner to senior leadership & Product: You'll work directly with our senior leadership on strategy, product roadmap decisions, and commercial performance. Your insights will shape business strategy, not just marketing tactics. Own customer lifetime value, not just campaign metrics: Your success will be measured in LTV growth, up-sell revenue, retention economics, and payback periods - not open rates or click-throughs.

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