We’re looking for a highly creative and strategic Head of Brand and Marketing. You will be responsible for how we approach our omnichannel content, campaigns, assets, CRM and social media, with the goal of elevating our customer reach and engagement.
You’ll report to the Director of Digital and lead a team that’s all about getting things done across Omnichannel Marketing and Content, CRM & Campaigns and Social Media. You’ve got to bring a mix of creative thinking and a solid growth strategy to the table: crafting, launching and measuring impactful initiatives and campaigns.
Your role involves clear communication with senior stakeholders, sharing the successes and the lessons learned. We’re looking for someone experienced, creative and eager to make a difference through leading by example, inspiring your team, and not being afraid of jumping in to help with the heavy lifting. As ANG continues to grow across the UK and Ireland, this role will be central to elevating our brand presence, modernising our marketing approach and unlocking the full potential of our customer data and omnichannel experience.
We offer a chance to be part of a business that’s looking ahead, with a culture that values openness, real engagement, and focuses on people. In return, you get perks like great discounts and flexible, hybrid working.
Your Role and Responsibilities would include:
Brand ownership: own and evolve our brand strategy, ensuring consistency and distinctiveness across all customer touch points, from store experience to digital channels.
Own the marketing performance KPIs: including revenue contribution/impact, customer acquisition, retention and lifetime value, using data to continually refine strategy.
Shape the end-to-end brand experience, ensuring a seamless and premium customer journey across physical retail, ecommerce and clienteling channels.
Own and drive customer initiatives and propositions, including Loyalty, CRM and Clienteling to measure and grow customer lifetime value.
Manage the overall marketing budget and external agency partners, ensuring strong ROI and alignment with brand standards.
Team management: Mentoring and leading the brand and marketing team of six.
Lead the strategic planning and delivery of the annual marketing calendar, grounded in customer insight, trading priorities and brand moments
Creative and Campaigns: Own the end-to-end development and delivery of campaigns, driving as much impact as possible across all channels including digital and store.
Ensure campaigns translate seamlessly into the physical retail environment, supporting store teams with strong in-store storytelling, POS and launch toolkits
Web Content: Align web updates with our marketing calendar and digital strategy
Content and Asset Development: oversee the creation of content – from product imagery and videos to blogs and articles, that supports our Social, Paid, UX and SEO strategies, elevating and championing our new branding.
Maximising the Social Media opportunity: Develop a strategy that’s all about genuine growth and engagement.
Act as the senior brand and marketing voice within the business, influencing and working alongside trading, merchandising and retail teams to drive our overall strategy and deliver real results.
Skills and Experience:
Omnichannel Marketing Expertise: Proven ability to manage and optimize omnichannel marketing strategies, including both online and offline channels.
Experience working with premium of luxury brands, with a strong understanding of how to balance commercial performance with brand prestige
Digital Marketing Savvy: Strong knowledge of digital marketing tools and platforms, especially in how content and assets support performance channels like paid search and paid social.
Content Creation and Management: Experience in creating engaging content that aligns with brand values and drives customer engagement.
Analytical Skills: Proficiency in analysing data to inform marketing strategies, measure campaign effectiveness, and drive continuous improvement.
Budget and Resource Management: Experience in effectively managing marketing budgets and resources to maximize return on investment.
Team Leadership and Development: Proven ability to lead, motivate, and develop a high-performing marketing team.
Stakeholder Management: Strong skills in communicating with and presenting to senior stakeholders, including reporting on performance metrics.
Strategic Planning and Execution: Ability to develop strategic marketing plans and execute them effectively to achieve business objectives.
Customer Relationship Management (CRM): Knowledge of CRM strategies and tools, with experience in leveraging customer data to enhance engagement and loyalty.
Educational Background: Preferably a degree in Marketing, Business, or a related field.
Industry Knowledge: Retail or eCommerce experience.
Please note: This role requires regular travel within the UK and Ireland.
We are an equal opportunities employer
#J-18808-Ljbffr