Opportunity to lead Marketing for one of Dublin’s flagship retail destinations - ILAC Shopping Centre, Dublin 1
Aramark Property are seeking a dynamic and experienced Marketing Manager to drive the Centre’s marketing strategy, campaigns, and retailer engagement. The successful candidate will work in a collaborative and dynamic team environment and will be responsible for developing and implementing innovative marketing initiatives, managing multi‑channel campaigns, supporting retailers, and fostering community and sustainability initiatives. This is a hands‑on, strategic role for a creative and organised marketer who thrives in a fast‑paced retail environment and enjoys delivering results across digital, social, and traditional channels.
Main Duties & Responsibilities
The following list is not exhaustive and additional marketing duties will be assigned as per Client and Centre requirements:
Marketing Strategy & Budgeting
Develop and implement the annual marketing plan; allocate and manage budgets to maximise campaign effectiveness; monitor market intelligence and competitor activity to inform strategy.
Campaign Management
Deliver multi‑channel campaigns across digital, social, traditional media, and events; manage paid media with agencies (e.g., KBM Media); oversee creative asset development and branded content (e.g., RTE fashion/gifting); coordinate stylists, models, and creators.
Digital & Social Media
Manage Centre’s social media presence with consistent, engaging content; oversee email communications including F&B and pay‑day mailers; maintain accurate retailer listings and support the upcoming website launch.
Retailer Engagement
Build strong relationships through store visits and collaboration with head office teams; support retailers with campaign calendars, tailored content, and inclusion across marketing channels; manage ILAC Centre radio messaging.
Events & Experience
Plan and deliver in‑centre events and entertainment; oversee seasonal décor installation and removal in partnership with contractors and management.
Community & ESG Initiatives
Lead CSR and sustainability efforts; collaborate with local authorities, schools, and charities to promote community engagement and retailer opportunities.
Reporting & Administration
Attend team meetings and contribute to minutes; produce regular performance reports; support business planning; reconcile marketing budgets with accounts.
Essential Expertise & Competencies
* A relevant third‑level qualification in Marketing, Business, Communications, or a related discipline.
* Minimum of 3 years’ experience within a retail shopping centre environment or with a large‑scale national or international retailer.
* Proven expertise in managing multi‑channel campaigns across digital, social, traditional media, and live events.
* Demonstrated success in planning, executing, and delivering impactful events and projects.
* Positive, collaborative attitude with a genuine willingness to contribute to a dynamic and passionate team.
* Flexible and responsive approach to working in a fast‑paced, inner‑city retail environment.
* Highly organised with the ability to multitask effectively; strong interpersonal skills for building relationships with retailers, agencies, and community partners.
* Experience in budget management and data‑driven decision‑making through analytical skills.
* A creative mindset with hands‑on experience in developing engaging content across various platforms.
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