OverviewWe are seeking a Performance Media Consultantwith a minimum of 3 years of experience to join our Paid Media team in a full-time role. You'll manage and optimize Google Ads & Meta Ads campaigns for Lead Generation & e-Commerce brands globally, delivering data-driven results that directly impact client growth and ROI.This fast-paced, results-oriented environment is perfect for a highly motivated individual passionate about paid media, testing, and optimization. You will take ownership of your own campaigns and client relationships, while simultaneously benefiting from the guidance and expertise of experienced performance marketers to rapidly advance your skills.Company DescriptionAdaptive & Co is a leading Performance Marketing & Analytics consultancy specializing in Digital Analytics, Performance Media, and Data Activation.What You\'ll DoCampaign Management & Optimization:Plan, build, and manage Google Ads and Meta Ads campaigns across various objectives (lead generation, e-commerce sales, brand lift)Conduct ongoing campaign optimization, including bid adjustments, audience refinement, ad copy testing, and landing page recommendations.Implement A/B testing strategies to improve ad performance and identify scalable opportunities.Monitor daily campaign performance, budgets, and pacing to ensure targets are met.Analysis & Reporting:Analyze campaign data to identify trends, insights, and optimization opportunities.Track and report on key performance metrics, including ROAS, CPA, CTR, conversion rates, and CACCreate clear, actionable performance reports for clients with recommendations for improvement.Use Google Analytics and other tools to understand the full customer journey.Communicate proactively with clients about campaign performance, challenges, and opportunities.Participate in client calls and presentations to discuss strategy and results.Build and maintain strong client relationships through transparency and results-driven communication.Work collaboratively with internal teams to align paid media efforts with broader marketing goals.Required Skills & ExperiencePlus 3 years of hands-on experience managing Google Ads and Meta Ads campaignsProven track record of managing campaigns for either e-commerce or lead generation objectivesWorking knowledge of campaign setup, structure, targeting, bidding strategies, and optimization techniquesExperience with Google Analytics for tracking and analyzing campaign performanceStrong analytical skills with the ability to interpret data and translate insights into actionDetail-oriented with excellent organizational skills and ability to manage multiple accountsEffective written and verbal communication skills for client-facing interactionsSelf-motivated learner who stays current with platform updates, new features, and industry trendsComfortable working both independently and collaboratively within a team environmentPreferredFamiliarity with Google Tag Manager and conversion tracking implementationExperience with Google Merchant Centre for Shopping campaignsGoogle Ads and/or Meta Blueprint certificationsBasic understanding of landing page optimization and CRO principlesExposure to other digital marketing channels (SEO, email marketing, programmatic)Experience with data visualization tools like Google Data Studio/Looker StudioWhat Success Looks LikeConsistently meeting or exceeding client KPIs and performance targetsProactively identifying optimization opportunities before they impact performanceBuilding trusted relationships with clients through transparent communicationDemonstrating continuous learning and improvement in campaign management skillsContributing ideas and insights that benefit both clients and the teamWhat We Offer35 days off between public holidays and annual leaveProfessional DevelopmentStrong learning culture with access to training resources and certificationsMentorship from senior performance marketing professionalsExposure to diverse clients across multiple industries and verticalsOpportunities to work with the latest platform features and cutting-edge strategiesCollaborative, positive team cultureDirect impact on client success and business growthEncouragement to innovate and test new approachesRecognition and ownership of your campaigns and results
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