Head of Buying – Lingerie
Because you lead our next look.
Buying, our way.
Buying & Merchandising at Primark
Our buying team is shaping the future of our product offerings.
Immerse yourself in the world of trends and consumer preferences, influencing our product selection to meet the needs of our diverse customer base.
Collaborate with a team of trend setters and bring your vision to one of the brightest brands in the industry.
What You'll Do as Head of Buying
Trend & Innovation Translation:
Translates trends and technical innovation into commercially scalable lingerie—balancing fashion relevance with functional performance.
Advanced Lingerie Product & Fit Expertise:
Deep authority in bra construction, grading and support—able to confidently sign off product and challenge technical decisions to ensure fit consistency at scale.
Fabric & Component Expertise:
Technical understanding of fabrics and componentry—balancing performance, comfort, durability and cost to deliver customer-led product.
Cost Engineering & Price Architecture:
Ability to deconstruct cost drivers and engineer product to meet target price points while protecting quality and performance.
Range Architecture & Option Planning:
Sets direction and signs off balanced, commercially effective ranges—optimising depth, breadth and price architecture.
Supplier & Manufacturing Expertise:
Strong knowledge of the lingerie supply base and specialised manufacturing techniques (moulding, bonding, seamless)—leveraging this to drive cost, quality and speed.
Quality & Testing Standards:
Owns product integrity through robust understanding of durability, wash and wear testing—ensuring consistent customer experience.
Critical Path & Product Lifecycle Leadership:
Drives end-to-end product delivery—ensuring timelines are met without compromise to quality or execution.
What You'll Bring
Extensive Buying Expertise:
10+ years' experience in Buying, including senior leadership responsibility, with a strong track record in delivering and executing successful Buying strategies.
Leadership & High-Performance Culture:
Proven ability to lead, coach and develop high-performing teams, set ambitious targets, drive results, and foster a culture of creativity and innovation.
Commercial & Strategic Capability:
Skilled in prioritising complex workloads, analysing large data sets, managing multiple projects, and navigating fast-paced, deadline-driven environments.
Exceptional Communication & Influence:
Outstanding interpersonal, written and presentation skills, with the ability to build strong relationships and influence stakeholders at all levels, including Executive teams.
Supplier & Negotiation Expertise:
Highly skilled negotiator with significant experience managing suppliers, maintaining compliance standards, and building strong, strategic partnerships.
Strong Personal Attributes:
Operates with inegrity, sound judgment, emotional intelligence and professionalism; highly organised, detail-focused, customer-centric, and able to drive change while delivering results.
What You'll Get
Healthcare for family, car allowance, pension, and potential bonus.
27 days of leave, plus bank holidays and if you want, you can buy 5 more.
Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
If you need any reasonable adjustments or have an accessibility request during your recruitment journey, please contact our talent acquisition specialist.
Our fashion isn't one-size-fits-all and neither is our culture.
Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.
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