As a strategic marketing leader, you will be responsible for creating and implementing integrated marketing strategies that drive business results. This includes developing and executing campaigns across multiple channels, such as digital, content, and events.
You will work closely with cross-functional teams to ensure alignment and support for marketing initiatives. This includes collaborating with product, sales, and customer success teams to foster a collaborative environment.
To succeed in this role, you will need strong strategic thinking and project management skills. You will also need to be proficient in marketing automation tools and CRM systems.
Key responsibilities include:
* Strategy Development: Create and implement integrated marketing strategies that align with business goals and objectives.
* Lead Generation: Develop and execute strategies to generate high-quality leads, leveraging data-driven insights to optimize performance.
* Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns.
* Cross-Functional Collaboration: Work closely with cross-functional teams to ensure alignment and support for marketing initiatives.