The Paid Media Specialist will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. The role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance. The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry.
Agency Management
Serve as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives. Provide clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines. Regularly review agency performance, campaign metrics, and deliverables, and conduct quarterly business reviews to assess and optimize agency contributions.
Campaign Management
Oversee the planning, execution, and optimization of paid media campaigns, including budget management, targeting, creative development, and A/B testing. Monitor campaign performance, making data-driven decisions to enhance ROI and achieve KPIs. Collaborate with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.
Analytics & Reporting
Analyse campaign data to generate actionable insights and recommendations for continuous improvement. Prepare detailed reports on the performance of paid media campaigns, highlighting successes, challenges, and areas for optimization. Present campaign results and insights to internal stakeholders, including senior management.
Budget Management
Manage the paid media budget, ensuring efficient allocation of resources and maximizing return on investment. Track and report on media spend, making adjustments as necessary to align with campaign goals and market conditions. Work closely with cross-functional teams (national and international), including product marketing, sales, and customer insights, to ensure paid media strategies support broader business objectives.
Mentorship
Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment.
Experience
Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
Technical Skills
Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.
Experience with CRM and marketing automation platforms is a plus.
Soft Skills
Excellent communication, negotiation, and interpersonal skills.
Strong project management abilities with a focus on detail and deadlines.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Proactive, results-oriented, and able to work both independently and as part of a team.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Telecommunications
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