Brand & Activation Manager - KIND page is loaded
Brand & Activation Manager - KIND
Apply remote type Hybrid locations IRL-Dublin-Dublin time type Full time posted on Posted Yesterday time left to apply End Date: July 31, 2025 (11 days left to apply) job requisition id R133502
Job Description:
Key Responsibilities
As the Brand and Activation manager you will be responsible for creating and curating content optimised in store and digital, driving engagement, ensuring consistency with our brand identity, while pushing the boundaries creatively.
* Creative lead across all digital touch points: social media, email, website
* Developing and defining KIND’s visual and verbal identity across digital channels
* Lead and execute the kindness activation through-the-line: collaborating across brand, field, customer, finance, supply, and agency partners with a focus on delivering key metrics
* Work closely with category, customer marketing, NAMs, and MW to create kindness through-the-line customer centric plans activation plans using various marketing tactics.
* Lead annual planning of key sampling activations (indirect / direct) and partnerships; lead the sampling strategy and execution for Ireland.
* Lead analysis of key metrics and evaluate progress and learnings to optimize sampling initiatives
* Recruit and manage KIND Brand Ambassadors for in-store demos, proximity sampling, and consumer events; partner with fields sales team to execute in-store with excellence
What we are looking for:
* Strong ownership, organization, and communication skills
* A proactive problem solving mindset
* A natural instinct to work independently and on-the-go in different in environments
* A passion in contributing to a small growing team, adding to our KIND company culture
* 2+ years professional experience in marketing
* Experience in social media marketing and community management
* Excellent planning, organizational, interpersonal and communication skills (at all levels)
* Experience in marketing, advertising
What can you expect from Mars?
* Work with diverse and talented Associates, all guided by the Five Principles.
* Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
* Best-in-class learning and development support from day one, including access to our in-house Mars University.
* An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
About Us
Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, BEN’S ORIGINAL, and COCOAVIA. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.
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