Senior Brand Manager - FTC
(Fixed Term Contract)
As the Senior Brand Manager at CarTrawler, you will play a pivotal role in shaping and driving the overall brand strategy for CarTrawler. This individual will be responsible for developing and implementing effective brand campaigns, ensuring consistent messaging across all channels, and monitoring market trends to enhance the brand's positioning. The Senior Brand Manager is responsible for all CarTrawler’s corporate events & sponsorship.
The Team:
As the brand owners, the team works tirelessly to enhance brand awareness and deliver on business objectives. The Marketing team acts as a central hub for cross-functional collaboration, promoting knowledge sharing and open communication between departments. The team structure encourages collaboration and shared ownership of the overall marketing strategy. We work as a high-performing team and enjoy what we do.
* Brand Management: Serve as the primary custodian of the CarTrawler brand, maintain and enforce brand guidelines, and ensure all communications reflect a unified brand voice and visual identity. Keep the brand cloudlines updated.
* Strategy and Development: Execute the brand strategy ensuring alignment with company objectives. Analyze market trends and consumer insights to adapt and refine plans accordingly.
* Campaign Development: Lead planning, execution, and analysis of integrated marketing campaigns to promote brand awareness and engagement. Collaborate with PR & Communications to create an omni-channel content calendar.
* Social Media Management: Develop and manage a social media calendar, creating and scheduling content across LinkedIn to foster engagement and grow our online presence. Manage both organic and paid campaigns based on marketing objectives.
* Event & Sponsorship Management: Develop the external events and sponsorship strategy, managing all elements including branding, sponsorship packages, networking, and CEO dinners. Lead planning for the annual CarTrawler conference to ensure a top-tier event. Manage agencies and vendors for all events.
* Collaboration: Work with internal stakeholders to ensure brand consistency in all external materials. Keep brand guidelines updated and communicated internally. Collaborate with the wider marketing team for a holistic omni-channel approach.
* Budget Management: Manage the marketing budget effectively, optimizing resources for maximum impact and ROI.
* Performance Analytics: Use KPIs to measure the success of brand initiatives, events, and campaigns.
Knowledge and Experience:
* Bachelor's degree in Communications, Public Relations, Marketing, or related field.
* 6+ years of proven marketing experience, preferably in the technology or travel industry.
* Excellent written and verbal communication skills.
* Strong interpersonal and relationship-building skills.
* Strong organizational and project management skills.
* Ability to work independently and collaboratively in a fast-paced environment.
Classon House
Dundrum Business Park
Dundrum
Dublin 14
Ireland
New York Office
14th Floor
575 5th Avenue
New York
NY 10017
United States
London Office
3 Waterhouse Square
138 – 142 Holborn
London
EC2N 2SW
United Kingdom
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