The
CRM Executive
plays a key role in delivering engaging, data-driven, and visually compelling email marketing campaigns that boost customer engagement, conversion, and retention across multiple European markets.
In this role, you will manage the full lifecycle of CRM campaigns — from planning and building high-impact newsletter templates to analysing performance and identifying opportunities for optimisation. The ideal candidate brings a blend of creative flair, technical capability, and commercial awareness, with a strong understanding of how CRM influences revenue and customer loyalty.
Key Responsibilities:
Campaign Management:
* Plan, build, and deploy CRM campaigns (newsletters and automated journeys) aligned with trading calendars and business goals.
* Design, build, and optimise modular newsletter templates in collaboration with the Creative and Brand teams, ensuring design consistency, strong UX, and mobile optimisation.
* Ensure all campaigns meet best-practice standards for accessibility, responsiveness, and deliverability.
* Coordinate translations, creative assets, and approvals to deliver accurate, timely campaigns across multiple markets.
Segmentation & Targeting
* Manage audience segmentation using behavioural, engagement, and transactional data.
* Partner with BI and Data teams to refine targeting and identify high-value customer groups.
* Support A/B and multivariate testing to improve open rates, click-through rates, and conversion.
Performance & Reporting
* Monitor and report on key campaign KPIs versus last year and budget.
* Provide clear insights and actionable recommendations for continual optimisation.
* Contribute to monthly CRM performance reviews and testing roadmaps.
Cross-functional Collaboration
* Work closely with Trading and Product teams to align messaging and offers with commercial priorities.
* Collaborate with Creative and Brand teams to ensure all CRM outputs reflect the Smartbox tone of voice and visual identity.
Skills & Experience:
Essential:
* 3+ years' experience in CRM, email marketing, or digital marketing (ideally within e-comm
* erce).Proven experience designing and building email templates, with strong HTML and responsive design skills.
* Experience with CRM/ESP platforms (e.g., Cheetah Digital, Salesforce Marketing Cloud, Klaviyo).
* Strong understanding of CRM metrics, testing methodologies, and optimisation techniques.
* Excellent attention to detail, time management, and organisational skills.
* Comfortable working across multiple markets and languages to tight deadlines.
* Proficient in Excel and confident analysing performance date.
Desirable
* Experience developing modular or dynamic templates for multi-market campaigns.
* Familiarity with design tools (Figma, Adobe XD, Photoshop).
* Experience with A/B testing frameworks and advanced segmentation strategies.
* Additional European language (French, Italian, or Spanish).
Key Attributes
* Equally creative and analytical — confident both building templates and interpreting results.
* Detail-oriented, dependable, and proactive in problem-solving.
* Strong communicator and collaborative team player.
* Curious about emerging CRM technologies, AI-driven personalisation, and automation.
* Commercially minded with a focus on driving measurable impact.