Were looking for an experienced and strategicSenior CRM Managerto join our client in Dublin This role offers a unique opportunity to take full ownership of CRM strategy and execution, from campaign planning to automation and loyalty initiatives. Responsibilities Lead the planning and rollout of customer communications across all stages of the player lifecycle. Oversee segmentation, messaging, and campaign scheduling to ensure timely and relevant engagement Regularly evaluate campaign impact using A/B testing, control groups, and performance metrics. Use data-driven insights to refine targeting and communication strategies Build and optimize automated marketing journeys that guide players from acquisition through to loyalty and reactivation, using CRM platforms Support the development and execution of tailored initiatives for high-value players in collaboration with loyalty and VIP teams. Define and track key CRM performance indicators. Create dashboards and reports that highlight customer engagement, retention trends, and opportunities for growth. Experience 5+ years in CRM, lifecycle, or retention marketing, ideally within digital consumer sectors Strong track record of delivering data-driven multichannel campaigns that drive measurable impact Proficient in CRM systems and marketing automation tools such as Salesforce, Optimove, Emarsys, Adobe, or similar. Highly analytical and confident working with data to inform decision-making and strategy refinement Experience building or supporting VIP or loyalty programs is a plus Solid understanding of customer segmentation models and retention analytics (e.g. RFM, churn prediction, CLTV) Skills: Salesforce CRM Manager CRM analyst Data Analyst Analytics Manager