We are looking for a data-driven and detail-oriented Mid-Level PPC Executive to join our growing digital team.
In this role, you will be responsible for the end-to-end execution of paid media campaigns.
The ideal candidate has moved beyond the basics of account setup and can now demonstrate a proven track record of managing complex bidding strategies and scaling accounts through creative testing and data analysis.
Key Responsibilities
Track performance and manage day-to-day PPC campaigns across Google Ads and Microsoft Ads.
Translate data into actionable insights for daily, weekly, and monthly reviews.
Maintain automated dashboards (Looker Studio/Excel) to provide stakeholders with real-time visibility into KPIs.
Communicate performance and actionable insights on a daily basis to the Head of Marketing and CMO.
Perform constant keyword research, expansion, and optimization.
Write, test, and optimize compelling ad copies that resonate with brand, target audiences, improve CTR and ad strength.
Manage A/B testing schedules for headlines, descriptions, and landing pages.
Collaborate with the brand team to ensure display and video assets align with campaign objectives.
Set and monitor daily/monthly budget allocations to ensure pacing is on track.
Identify underperforming segments and reallocate spend to high-growth opportunities.
Track campaign performance using Google Analytics.
Required Skills & Qualifications
Experience:
3+ years of hands-on experience in PPC/Paid Search.
Technical Proficiency:
Advanced knowledge of Google Ads, Microsoft Advertising, and GA4.
Analytical Mindset:
Expert-level skills in Microsoft Excel (VLOOKUPs, Pivot Tables) and data visualisation tools.
Strategic Thinking:
Ability to look beyond clicks and impressions to focus on Lead Quality and Customer Lifetime Value (CLV).
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