CRM & Retention Manager
Cpl Marketing are recruiting for an experienced CRM & Retention Manager for a Tech-Focused Gaming company on a permanent contract on a hybrid model in the Dublin office.
This person You'll be expected to set direction as well as execute - defining standards, prioritising initiatives, and making trade-offs that balance impact, cost, and operational reality.
Responsibilities
Own CRM campaigns end-to-end - From identifying the right customers to measuring what actually worked.
You'll own the whole process.
Design and manage automated journeys - Triggers, timing, exclusions, control groups.
Real lifecycle thinking, not just batch-and-blast.
Own and evolve our customer segmentation - setting the framework and ensuring it's applied consistently across retail and online.
Work with venue managers - Get campaigns executed on the ground across 9 clubs.
This means practical solutions that work in the real world.
Define how success is measured - using control groups, incrementality, and clear KPIs to guide decisions.
Drive the omni-channel experience - You'll leverage our integrated data to create joined-up customer journeys across both.
Prioritise CRM initiatives - deciding what to build now, what to automate, and what not to do.
Requirements
5+ years' hands-on CRM experience
, personally building, launching, and optimising campaigns (not just managing or delegating).
Proven experience designing and managing
automated customer journeys
, including triggers, timing, exclusions, and control groups.
Strong understanding of
CRM measurement and analytics
, including incrementality, holdouts, and outcome-based KPIs.
Gaming industry experience
(iGaming, online, or retail), with a solid understanding of regulated, player-focused environments.
Demonstrated ability to work
cross-functionally
with venue managers, technical teams, and senior stakeholders to execute campaigns end-to-end.
Confident decision-maker who can
prioritise initiatives
, make trade-offs with incomplete information, and take ownership of results.
For further information please contact Keely Parsons at ****** or call *********.
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