Title: Group Digital Marketing Manager
Location:
Cork Airport Business Park, Ireland
Company:
Trigon Hotels
Job Category:
Other
Work Permit:
EU work permit required
Job Reference:
8c05c2f475f1
Job Views:
2
Posted:
27.04.2025
Expiry Date:
11.06.2025
Job Description:
Position: Group Digital Marketing Manager
Location: Central Office, Cork Airport Hotel
Reporting to: Director of Sales & Marketing, Trigon Hotels
Job Purpose: This role is responsible for implementing the company's digital marketing and e-commerce strategies to meet business goals, managing online brand presence, increasing awareness, and boosting online sales.
Key Responsibilities:
1. Strategic Oversight: Develop and execute digital marketing strategies to increase revenue across all streams, align initiatives with business objectives, and identify new digital opportunities.
2. Performance Management: Manage booking engine performance, set and meet KPIs, analyze digital metrics, and optimize website and digital pathways.
3. Content and Brand Management: Oversee website content, ensure brand consistency, manage email campaigns, and approve marketing collateral.
4. Agency and Stakeholder Management: Liaise with agencies, evaluate advertising programs, collaborate with internal teams, and develop social media strategies.
5. Team Leadership and Development: Lead and mentor the digital marketing team, conduct performance reviews, and coordinate with HR for training and development.
6. Budget Management: Oversee digital marketing budget, allocate resources effectively, and seek efficiency improvements.
Position Requirements:
* Recognized qualification in Digital Marketing or related field.
* Minimum five years' experience in digital marketing, preferably in hospitality.
* Strong knowledge of SEO, PPC, CRM, social media, and analytics tools.
* Proficiency in website management, analytics, and digital design tools.
* Excellent analytical, communication, and stakeholder influencing skills.
* Proficiency in Microsoft Office and project management tools.
* Additional benefits include competitive pay, relocation assistance, pension scheme, employee discounts, training days, mental health support, and recognition programs.
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