Senior Social and Digital Media ManagerLocation: Park West, Dublin 12Salary: €70,000 – €75,000 DOEType: Full-time, PermanentAbout the RoleAn exciting opportunity has arisen for a talented Group Senior Social and Digital Media Manager to join a well-established and rapidly growing retail organisation headquartered in Dublin 12. With a strong presence across Ireland, the UK, and the US, this organisation is a market leader in the roadside retail and convenience sector.As part of the Group Commercial team, this role reports to the Group Head of Digital and will play a key role in driving the organisation's digital and social media strategy across multiple international markets.Key Responsibilities• Develop and execute a comprehensive organic social media strategy aligned with business objectives.• Manage and implement organic content calendars, collaborating with internal stakeholders and partner brands.• Lead and optimise paid social media campaigns across multiple platforms.• Oversee the paid digital media strategy, managing budgets, forecasts, and performance analysis.• Utilise analytics tools to track and interpret performance data, delivering actionable insights to senior stakeholders.• Partner with creative teams to provide data-driven direction on campaign assets and content performance.• Support the wider group digital strategy, from concept to execution and continuous improvement.Experience and Skills• Minimum 6+ years' experience in a social and digital media role within a B2C environment (agency or in-house).• Proven expertise in paid platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and DSPs.• Experience with organic tools including content scheduling and analytics for Facebook, Instagram, X, LinkedIn, and TikTok (e.g. Hootsuite, Sprout Social, Emplifi).• Strong analytical skills and the ability to translate data into meaningful insights.• Demonstrated success in developing and executing paid media campaigns across multiple channels.• Advanced proficiency with Google Analytics, Excel, and data visualisation tools.Get in TouchFor further information please contact Fiona Ralph on or call LI-FR3