Territory:
Dublin North & Leinster East Coast
Reporting to:
National Sales Manager
Company:
Dalcassian Wines & Spirits
Employment Type:
Full-time, Field-based
About Dalcassian Wines & Spirits
Dalcassian Wines & Spirits is one of Ireland's leading independent premium drinks distributors.
We proudly represent a world-class portfolio of premium wines and spirits that includes:-
Drumshanbo Gunpowder Irish Gin
,
Writer Tears Irish Whiskey
,
Five Farms Irish Cream Liqueur
,
Planteray Rum
, and many other celebrated Irish and international brands.
Privately owned and proudly Irish, Dalcassian has built its success on strong partnerships, exceptional brands, and passionate people.
Role Purpose
To ensure the highest level of brand visibility, execution and activation across key grocery and off-licence accounts — representing Dalcassian's premium spirits portfolio in-store and supporting the wider sales and marketing teams through best-in-class merchandising and customer engagement.
The role combines
field merchandising
,
territory planning
,
relationship building
, and
brand activation (sampling)
— offering the successful candidate the opportunity to make a real impact within one of Ireland's most dynamic drinks businesses.
Key Responsibilities
* Manage and execute merchandising activity across assigned stores within your territory.
* Maintain exceptional on-shelf presence, POS visibility, and display compliance for all Dalcassian brands.
* Build strong, positive relationships with store managers and off-licence staff to maximise brand visibility and availability.
* Plan and manage your call cycle and daily routing efficiently using company systems and CRM tools.
* Identify in-store opportunities to improve display, space and share of shelf.
* Conduct sampling and brand activation events in selected stores to engage consumers and drive trial.
* Monitor competitor activity and market trends, reporting insights back to the National Sales Manager.
* Support new product launches and seasonal campaigns.
* Ensure all visits, activities and stock levels are recorded accurately and on time.
Key Skills & Competencies
* Strong organisational and time-management skills.
* Excellent interpersonal and communication ability — comfortable engaging with customers at all levels.
* Energetic, self-motivated and proactive in delivering results.
* Strong attention to detail and pride in maintaining brand standards.
* Ability to plan and prioritise visits effectively within a defined territory.
* Flexible and adaptable, with a positive "can-do" attitude.
* Comfortable working independently while contributing as part of a wider commercial team.
Experience & Qualifications
* Previous experience in
merchandising, field sales or FMCG retail
is desirable.
* A genuine passion for the
drinks industry
and premium spirits.
* Good working knowledge of Microsoft Office and CRM/reporting tools (training provided).
* Full clean driving licence essential.
Territory Coverage
* Dublin Northside - Leinster East Coast - Monaghan - Cavan
This is a field-based role requiring daily travel across the region, with occasional national team meetings and training days at Dalcassian HQ.
What We Offer
* Competitive salary package, company vehicle, lunch allowance and bonus structure.
* Full training and induction on Dalcassian's brand portfolio.
* The opportunity to work with some of the most admired brands in the Irish drinks market.
* A supportive, close-knit team culture within a growing, privately owned Irish business.
* Real career development and progression opportunities within an expanding organisation.
How to Apply
Interested candidates should submit their CV and a short cover note outlining their interest in the role to quoting
Merchandiser – Dublin North & Leinster East Coast
.