SEO & Organic Growth Lead
At Staycity Group, we bring together two leading aparthotel brands — Staycity Aparthotels and Wilde Aparthotels — united by a shared commitment to modern, flexible hospitality. Across our properties and support teams, our goal is simple: to deliver exceptional experiences for our guests and create an environment where our people can do their best work. Whether you're joining our operations or head office teams, you'll be part of a fast-growing European hospitality group built on our values of curiosity, drive, collaboration, kindness, and respect. We're a diverse and inclusive team that encourages you to bring your unique self to work — because we believe great hospitality starts with people who feel valued, supported, and inspired to grow.
The role:
In this pivotal role, you'll blend deep search-marketing expertise with forward-thinking editorial leadership to design and continually optimise a strategic roadmap that brings qualified travellers to Staycity Groups digital front doors and converts them into direct bookers.
Success looks like compounding growth in organic traffic (SEO & AI Discovery), direct revenue, and direct-booking share across all markets – all while delighting travellers along their touchpoints with relevant and creative marketing
Benefits:
* Competitive salary
* Annual Bonus, based on performance and impact
* Paid Maternity, Surrogacy, Adoptive & Paternity leave
* Employer Contributed Pension
* 25 days annual leave plus Good Friday + Christmas Eve
* Hybrid working: 3 Days office & 2 days home + Flexible working hours
* Work from abroad policy (max 2 weeks per year)
* Health and Dental Insurance
* Education: Role-relevant higher-education expenses, including tuition and books
* Volunteer days: 2 paid volunteer days with registered charities
* Employee Assistance Program: Support for you and your family when you need it
* Staff rates: From €25 per night - Overnight stays for you and your family and friends
* Long service rewards
* Refer and earn scheme
* TaxSaver commuter scheme
We would love you to have:
* 5–7 years' experience across SEO and content marketing, including hands-on technical SEO audits and link-building.
* A track record of crafting long-term growth strategies and roadmaps that deliver measurable impact.
* Strong attribution-modelling skills and an analytical mindset across the full marketing funnel.
* Proven success scaling multilingual content for a travel, hospitality or e-commerce brand.
* Mastery of GA4, Google Search Console, Screaming Frog, and Semrush or Ahrefs, plus confidence using modern AI-assisted research and content workflows.
* Excellent editorial project-management, brief-writing and copy-editing capabilities.
* Strong cross-functional leadership with experience aligning senior stakeholders around shared goals.
* Comfort working with data dashboards and presenting insights clearly to leadership teams.
Nice to have:
* Basic HTML/CSS knowledge and familiarity with Umbraco CMS.
* Experience using LLMs for content generation, optimisation or search-visibility analysis.
* French or German language skills.
What you can do for us:
* Lead Staycity's Organic Growth strategy across SEO, AI-driven discovery and content ecosystems to attract qualified travellers and convert them into direct bookers.
* Build and optimise a 12-month Organic Growth Plan aligned to commercial targets.
* Drive experimentation across SEO, content and AI to future-proof organic acquisition.
* Run ongoing keyword, SERP and competitor analysis to uncover growth opportunities.
* Identify and plan for expansion into new geographical markets.
* Monitor SGE, Gemini, ChatGPT plug-ins, voice search and shifting traveller behaviours.
* Deliver "future of search" insights and prioritisation recommendations to leadership.
* Lead content strategy ensuring Staycity assets are clear, trustworthy and optimised for SERPs and LLM-powered discovery.
* Brief, edit and optimise blogs, guides, video scripts and on-site copy across multiple languages.
* Coach teams on EEAT best practices.
* Partner with developers on technical SEO, Core Web Vitals, schema and site architecture.
* Own the SEO audit and technical improvement backlog.
* Support international SEO with French and German teams, tailoring content and backlinks.
* Track rankings, organic sessions, dwell time and assisted revenue, translating insights into experiments and CRO tests.
* Collaborate with social/content teams to repurpose hero content for SERP visibility and backlinks.
If you thrive in a fast-paced, evolving environment where ambiguity is met with enthusiasm and determination, and if you lead with kindness, clarity, and curiosity, we'd love to hear from you.
If you feel you are the right fit, then please click "apply" now We'd love to hear from you