Overview
Because your new ideas are our way new ways of working. Evolve, your way. Digital at Primark Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team. Project Manager role supporting delivery of Primark’s CRM and Loyalty Programme to enhance customer engagement, identification, and personalisation across markets and channels. Coordinates multiple workstreams including customer insight, proposition, CRM journeys, data/technology, commercial modelling, and operational readiness. Ensures strong governance, prioritisation, and cross-functional collaboration while managing milestones, dependencies, risks, and decisions with stakeholders and partners. Drives delivery discipline and new ways of working, maintaining momentum across a complex, large-scale transformation programme.
Responsibilities
Create and maintain an integrated programme plan across all CRM and Loyalty workstreams, ensuring alignment to objectives, timelines, and priorities
Coordinate cross-functional delivery across CRM, Technology, Data & Insight, Marketing, Finance, Retail Operations, and external partners
Support phased milestones including MVP launches and roadmap delivery with up-to-date documentation (plans, RAID logs, trackers, status reports)
Establish and manage governance cadence (workstreams, forums, steering meetings) with clear agendas, actions, and reporting packs
Track decisions, actions, and dependencies while adhering to governance and change frameworks for effective delivery and escalation
Identify, track, and proactively manage risks, issues, and dependencies, escalating blockers with clear mitigation actions
Manage cross-functional dependencies (technology, data, legal, operational, commercial) and support prioritisation and impact assessment
Build strong stakeholder relationships across business, technology, and external partners, ensuring clear and consistent communication
Provide concise reporting on programme health, progress, risks, and delivery status while enabling collaboration across competing priorities
Support scalable ways of working, improving delivery efficiency, governance, and cross-functional collaboration, with clear ownership models
Contribute to embedding a delivery-focused, commercially accountable programme culture
Coordinate external partners (agencies, vendors, consultancies), track deliverables, and align activities to programme priorities and timelines, ensuring success through on-time milestones, proactive risk management, strong governance, and cross-functional alignment
What You’ll Bring
5+ years of project management experience with a proven track record of delivering high-quality outcomes within scope, timeline, budget, and quality standards
Strong planning, facilitation, and problem-solving skills, with the ability to anticipate challenges, resolve issues, and drive consensus
Demonstrated expertise in supplier management within complex multi-supplier environments, including contract negotiation and performance oversight
Proven ability to lead, influence, and motivate cross-functional teams to deliver complex programmes successfully
Exceptional stakeholder management skills, with the ability to build and maintain trusted relationships across diverse groups and seniority levels
Excellent written and verbal communication skills, capable of translating complex technical concepts for non-technical stakeholders
Ability to foster a collaborative, innovative culture that challenges the status quo while maintaining strong business performance
Knowledge of retail industry technologies and trends, with experience in retail, digital, CRM, loyalty, or customer-focused programmes
Hands-on experience with Martech, CRM platforms, or customer data initiatives, along with familiarity with Agile, Waterfall, or hybrid delivery methodologies
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.
Let’s talk lifestyle: Healthcare, potential bonus and pension. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
REQ ID: JR-9357
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