What is the role?
The Marketing Manager will be responsible for developing and driving Aerogen brand awareness strategy and generating leads that lead to broad adoption and utilization of Aerogen technology within the region.
This individual will report to the Commercial Director/Senior Marketing Manager and will work in strong partnership with sales leadership, global marketing, the Clinical Education Manager, medical affairs, global cross-functional partners and third-party vendors.
What are the key responsibilities?
Marketing Strategy: Create, partnering with the regional leadership, an annual marketing plan that drives Aerogen towards standard of care with sustained double-digit revenue growth, while maintaining margins and delivering increased market share.
Corporate and Government strategy: Work with the RBMs and KAM in market to develop specific messaging for both corporate and government sectors.
Understand key KPIs for each corporate group, develop metrics and correct data to support key claims for top-level discussions to drive mass adoption within hospital chains.
Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen.
The plan includes different media outlets, including social media, advertising, email, etc., based on tools and cadence defined in our market awareness strategy.
Manage downstream campaign roll-out across the region and track ROI.
Product / Solutions launch: Partner with Commercial Leadership to develop and execute best-in-class launches to drive maximum market penetration.
Conference and Events Calendar: Develop and implement an events calendar with key audience/attendee information, key messaging, and build out an ROI calculator.
Provide a social media plan to support the annual calendar.
Distributor meeting and strategy: Work with the commercial team to onboard distributors in accordance with Aerogen best practice, educate on the use of Aerogen corporate branding, expectations, marketing materials and sales excellence.
Organise bi-annual distributor meetings and provide regular communications on in-market activities and marketing updates.
National Customer Facing Events: Take full responsibility for coordinating participation in events, event displays, and all promotion and lead generation activities.
Work with third-party vendors for innovative stand solutions within budget to make market impact.
Responsible for key event measurables, reporting success, and surveys on all engagements.
Post-market follow-up and track ROI associated with each event.
Budget: Own and track and manage all spend in line with budget, keep within process for approvals, and provide monthly reporting to the line manager on budget and forecasting.
Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen.
Ensure these activities are factored into the broader market awareness strategy.
KOL Strategy Support: Integrate KOL strategy with the broader marketing team into our communications plan and showcase customer engagement activities and outputs.
Peer to Peer Education: Take ownership of Peer-to-Peer Education within the market; symposiums, workshops, webinars working with Medical Affairs and commercial.
Gain accreditation for key activities and plan for a full launch of AeroED, Aerogen's Education portal in market with clear measurable and ongoing management.
Society engagement: Work with key societies, along with medical affairs, to build education programs, support events and build rapport to influence guidelines.
Corporate communications: Ensure Aerogen's corporate brand guidelines are followed and adhered to within the region at all times, train distributors on the use of Aerogen logo and expectations on representing the Aerogen product and name.
What education and experience are required?
Minimum 10+ years of previous work experience in Medical Device Marketing, with at least 3-4 years in a commercial role.
Experience owning budgets, building and executing strategic marketing and demonstrating ROI.
Demonstrated leadership in leading and working on cross-functional teams.
Must be energetic, self-motivated, detail-oriented, creative, strategic and highly accountable.
Excellent communication – engaging and adapted to audience.
Ability to work independently in a fast-paced, ever-changing environment, prioritise assignments and multi-task.
Proven experience in creating a strategic work plan and executing programmes to achieve specific goals.
Proficient with Microsoft Office suite, and CRM platform (ideally Salesforce).
Hands-on experience with project management and budgeting.
Ability to travel approximately 60% of the time.
What key skills will make you great at the role?
Bachelor's Degree in Science and a postgraduate qualification in Business or Marketing or equivalent job experience, ideally with prior commercial experience.
Experience in the respiratory therapeutic area and the acute-care hospital setting is desirable.
Experience working with a range of internal stakeholders locally and globally; including sales, marketing, operations, analytics and more.
Highly self-motivated with a solution-driven mindset.
What is it like to work in Aerogen?
Our purpose is to transform patient lives and our ethos is to discover better.
We want talented, passionate and engaged people to join Aerogen and build your career with us.
We understand that your life evolves through different stages and we are here to support our global team with a range of financial and non-financial rewards and benefits.
Here is an idea of what we offer:
Opportunities for development and professional growth.
Aerogen Connect – our employee-led programme that helps our global teams unite and have fun.
We donate 1% of profits and time to charities and organisations.
Aerogen is committed to promoting diversity, inclusion, and equality in the workplace.
If you have difficulty using our application process, please contact us via email at ******.
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